Founder and CEO of Bay Bird Inc, a lifestyle public relations, marketing and social media agency founded in 2008 and headquartered in California. A savvy PR strategist and leader with over 20 years of extensive experience in the communications industry, specializing in devising and implementing highly successful communications plans and PR campaigns for clients in the culinary, craft beverage, fashion, entertainment, art/design, hospitality, consumer goods, beauty/wellness and non-profit sectors. From celebrity chefs to CEOs, Robertson has had tremendous success developing brand leadership. Her work has shaped food trends, defined the most sought after hospitality projects and advanced the green agenda.Peyton’s foray into the industry began early as an entertainment publicist in the film industry working with an array of high-profile national brands including 20th Century FOX, Walt Disney Pictures, Buena Vista Home Entertainment and New Line Cinema. After 8 years of developing and implementing publicity and promotional campaigns for hundreds of feature length films and documentaries, Peyton transitioned into a more traditional PR role as Director of Public Relations for a leading luxury lifestyle public relations agency in Southern California. Her tenure there led to the development of countless local and national campaigns, including the successful launch of several marquis hotel brands, restaurant/nightclub venues and national fashion labels.As founder of Bay Bird Inc, Peyton leads an experienced and passionate team of publicists and content strategists who work with a diverse array of lifestyle clientele, including a roster of award-winning hospitality concepts, innovators in the craft beverage space and lauded health/wellness concepts, to name a few.