I am a seasoned sales and marketing professional with a proven track record of driving revenue growth and exceeding targets in the hardware industry. With a background in managing multi-million-dollar portfolios and territories for leading brands like DeWalt, Stanley, and Craftsman, I specialize in developing and executing strategic sales and marketing plans that consistently deliver results.In my current role as an Assistant Channel Manager, I oversee extensive portfolios for major accounts, driving growth through innovative promotional strategies and brand initiatives. Collaborating closely with cross-functional teams, I ensure alignment and drive execution to achieve P&L goals and maximize brand success.Prior to this, I honed my leadership skills as a Field Sales Market Manager, where I managed a large territory and mentored a team to deliver exceptional performance, resulting in significant sales increases and internal promotions.My experience also includes hands-on sales, where I excelled in driving POS through effective merchandising strategies and building strong relationships with retail partners.With a passion for leveraging data-driven insights and fostering collaboration across teams, I thrive in dynamic environments where I can drive meaningful impact and contribute to the continued success of the organizations I work with.
Wip
View- Website:
- stanleyblackanddecker.com
- Employees:
- 7949
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Trade Marketing ManagerWipNew York, United States -
Channel Marketing ManagerStanley Black & Decker, Inc. Oct 2022 - PresentNew York City Metropolitan Area• Manage $109M Power Tool Accessories and Construction Hand Tools portfolios across 5 retail customers, driving business development through strategic analytics and cross-functional collaboration.• Spearhead category line reviews, ensuring alignment with brand strategy and key Commercial KPIs (assortment, distribution, pricing) to support business objectives.• Develop and executed in-store and eCommerce promotional strategies, optimizing digital shelf presence and contributing to enhanced product visibility.• Lead new product launches, including business case development, marketing content rollout, and launch forecasts to strengthen market position.• Establish competitive pricing strategies while maintaining product line logic, contributing to the S&OP process for effective decision-making.• Collaborate with Sales, Supply, and Leadership teams to accurately forecast demand and manage course correction actions as necessary. -
Assistant Channel Marketing ManagerStanley Black & Decker, Inc. Nov 2021 - Oct 2022New York City Metropolitan Area• Directed $250M Power Tool portfolio for The Home Depot, enhancing market position through commercialization strategy and cross-functional execution.• Led the development and supply of physical retail merchandisers, driving quarterly promotion plans and strategic business goals.• Ensured accurate preparation of eCommerce content and in-store literature for new product launches, facilitating seamless customer communication.• Created promotional trackers and collaborated on pricing strategies, enabling effective syndication of product content and commercial fundamentals tracking. -
Regional Sales ManagerStanley Black & Decker, Inc. Nov 2020 - Nov 2021New York, United States• Operate $38M territory across NJ, Staten Island, Brooklyn, and Long Island consisting of 37 Home Depot locations • Led a team of 8 direct reports and mentored/coached 4 members of team to receive internal promotions• Sell-in off-shelf merchandising opportunities to THD Regional Managers • Pull sales reports via SAP on a weekly basis to drive sales and identify opportunity in the territory -
Sales CoordinatorStanley Black & Decker, Inc. Mar 2019 - Nov 2020Brooklyn, Ny• Spearhead a $5.3M territory across Brooklyn, Queens, and Manhattan• Champion $125k+ in sales over 2 in-store sales event seasons; 173% to goal• Introduce unique merchandising solutions by utilizing sales analytics to track trends and identify opportunities• Build and maintain trusting relationships with Home Depot Managers on a store and district level by consistently communicating strategies and successes to drive sales -
Marketing InternNaval Academy Athletic Association Aug 2018 - Mar 2019Annapolis, Md• Assist in marketing, promotions and game day operations for Navy Athletic events including Football, Basketball, Soccer, Lacrosse, Baseball, Wrestling and Volleyball games, as well as NCAA hosted tournaments• Distribution of promotional materials, including team posters and schedule cards• Assist in the growth and development of the Billy the Kid Club• Assist staff in creation of sports marketing plans, the implementation of the plans and the season endingwrap-ups for each sport• Assist in daily management of social media accounts (Facebook, Twitter, Instagram, Snapchat) -
Ticket Sales SpecialistColonial Life Arena Mar 2018 - May 2018Columbia, Sc• Sold an average of $2000 worth of tickets per shift• Accurately logged and reported sales to supervisor• Displayed problem solving skills in ticket resolutions• Developed an understanding of the ticket market and how sales are performed through different parties -
Operations InternTowson University Athletic Department Jun 2017 - Aug 2017Baltimore, Maryland Area• Assisted in planning for all events within Athletic Department and sports within oversight• Performed office duties and projects as assigned by administration• Aided in coordinating housing and dining plans for over 250 student athletes• Assisted in development of human resources paperwork and execution of human resource tasks
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Customer ServiceBaltimore Redbirds Jun 2015 - Aug 2015Baltimore, Maryland Area• Assisted in preparing the field and concession stand for an average of 100 spectators per game• Developed people skills and became accustomed to handling financial responsibilities• Provided customers with excellent service to ensure an enjoyable experience while attending baseball games• Aided in executing all game day operations including catering to players’ and spectators’ needs.
Peyton Williams Education Details
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Sport And Entertainment Management
Frequently Asked Questions about Peyton Williams
What company does Peyton Williams work for?
Peyton Williams works for Wip
What is Peyton Williams's role at the current company?
Peyton Williams's current role is Trade Marketing Manager.
What schools did Peyton Williams attend?
Peyton Williams attended University Of South Carolina-Columbia.
Who are Peyton Williams's colleagues?
Peyton Williams's colleagues are Stelios Vlachakis, Stephen Heisler, Marc Endl, Ashish Firodiya, Kyle Zarate, Dylan Smith, Travis Oliff.
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Peyton Williams
San Francisco Bay Area4hotmail.com, gmail.com, toolwire.com, toolwire.com2 +192522XXXXX
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Peyton Williams
New York, Ny -
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1college.harvard.edu
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