Founder and Head Creative for Floodesign, specializing in graphic design solutions across all platforms, encompassing print advertising, e-blasts, digital and social media ads, film, and logo design. Conceptualized and developed creative campaigns to enhance brand awareness and audience engagement. Ensured consistent brand identity across print and digital platforms. Managed creative requests, balancing priorities to meet deadlines. Advocate for creative excellence and adeptly resolve challenges.Services offered:• Branding & Corporate Identity• Print & Email Marketing• Graphic Design• Social Media Campaigns• Bespoke Digital CampaignsRepresentative Clients: Performing Arts (Peak Performances @Montclair State University, The Schimmel Center at Pace University, Ciccone Theater at BCC, RWS Global, Theater For A New Audience, Theatrics Park, Chelsea Factory ), Film (New Jersey Pictures, The New York Film Critics, Otherside of the River Productions), Restaurants (Light Horse Tavern, Lobster Garage, Greene Hook Bar & Kitchen, PRK-UP Coffee)ACHIEVEMENTS:•Orchestrated the design of marketing collateral, encompassing brochures, postcards, print ads, direct mail, e-blasts, digital, and social media assets for acclaimed theaters and performing arts programs.•Cultivated enduring client relationships while overseeing end-to-end delivery of each creative endeavor.•Leveraged business acumen to uphold project profitability and deliver high-caliber creative outputs.•Influenced stakeholders and clients to align with creative vision, maintaining engagement through consistent communication and check-ins.•Directed the production and installation of on-site signage and executed creative projects for diverse clientele.•Navigated ambiguity to deliver client solutions that effectively captivate and engage target audiences.

Guided visual and messaging strategies for diverse client projects in a fast-paced environment. Drove business results through the creation and execution of brand strategy. Conceptualized and brought to life brand identities in a highly competitive market. Served as the creative expert, ensuring innovative assets aligned with business goals and enhanced the brand experience.Results in this role were:•Drove creative innovation that resulted in the brand identities of long-running Broadway and Off-Broadway shows.•Hit timelines and met or exceeded the expectations of clients with high-caliber creative requirements.•Established the point of view on creative aesthetics and applied the insights across channels for clients.REPRESENTATIVE CLIENTS: Performing Arts ( Roundabout Theater Company, The Apollo Theater,Bethel Wood Center for the Performing Arts, Manhattan Theater Club, Playwrights Horizons), Broadway Shows (Nine, Gypsy, Pygmalion), Museums (The Brooklyn Museum, The American Museum of Natural History, The Phillips Collection, Washington D.C.)

Led the creative and art teams in the delivery of client projects including globally recognized brands. Ensured fulfillment of each creative project that met the client's expectations. Translated complex ideas into innovative work that produced fresh, creative assets. Owned the project roadmap, timeline, and budgets. Utilized a strong creative vision with an understanding of the client's business objectives to execute each project.A few of my achievements include:• Led up to 5 direct and indirect reports in the creative services operations of the agency.• Managed the budgets and maintained resources to achieve the client deadlines at budget.• Led the design and development of distinctive logos for use with sophisticated audiences across channels.•Played a key role in the branding and promotion of major client initiatives including, print and production materials requiring installation across venues.REPRESENTATIVE CLIENTS: Sports (New York Yankees), Broadway Shows (Kiss of the Spider Woman, Candide, Showboat, Ragtime, Master Class)