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A driven entrepreneur and marketing professional with experience leading multidisciplinary teams and delivering exceptional stewardship and results for renowned brands and groundbreaking tech startups.
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Co-Founder, CeoThrough6 Apr 2014 - PresentGarden Grove, California, Us- Through6 is a disruptive on-demand, vertical manufacturing platform specializing in premium apparel and textile goods. Through6 enables creators, merchants and brands to build differentiating apparel lines using seamless integration and design software, ultimately allowing users to scale strategically and be able to rapidly react to real-time customer demand. - Mod Thread is a customization mobile app and collaboration platform that empowers users and brands to unleash their creativity. -
Group Brand DirectorPhenomenon Mar 2013 - Apr 2014Los Angeles, Ca, UsPHENOMENON is an ideation company. We dream, design and architect innovations that create cultural phenomena. We do this on behalf of brands, entertainment networks, inventors, and any other entity that can benefit from becoming a part of consumer culture. Our work manifests itself through cultural, digital, and experience innovations.Our leadership and management include the world’s leading consumer marketers, designers, and storytellers. Our team constitutes best-in-class thinkers with backgrounds in brand marketing, consumer strategy, advertising, social networking, television content creation, retail, consumer technology and experience design. We work in small dedicated groups, tackling each project with the exact skillset required. Our focus is always on impartial marketing and creative efficiency.We are headquartered in Los Angeles, but work around the world. We are proud to be a 2011 Inc 500 company.www.phenomenon.comhttp://now.phenomenon.com/ -
Partner, Brand/Marketing LeadBespoken Feb 2009 - Jan 2013• Successfully launched contemporary menswear label and posted significant revenue growth year over year, resulting in a multi-million dollar business with global distribution; Winner of GQ Best New Men’s Designer of 2013• Spearheaded all business development and marketing initiatives, including the launch of ecommerce, digital and social strategies; successfully pitched and secured brand collaborations to further enhance brand exposure• Responsible for brand development, visual language, communications and design at all touch points; managed sales teams, PR and Digital agencies• Planned and implemented seasonal presentations for New York Fashion Week and press previews in New York, Paris and London• Developed overall business plan, which led to securing capital for future funding
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Account DirectorSaatchi & Saatchi La Nov 2004 - Feb 2009London, Greater London, Gb• Oversaw long-term strategic framework for Toyota portfolio, including branding efforts of Toyota’s two key focuses – Toyota’s youth initiative and Prius/hybrid technology (HSD) • Led the highly anticipated launch of the next-gen Prius, including high level strategic development and integration of all internal and external disciplines • Partnered with global agencies/counterparts to share insights and best practices on rolling out Prius & HSD in their respective markets• Managed a youth ambassador program enlisting key influential panelists to engage in discussions, generate content and activate offline activities• Responsible for leading and managing the non-profit environmental organization Surfrider Foundation; resulting in growth in awareness and in membership -
Account DirectorDoner Jan 2002 - Oct 2004Southfield, Michigan, Us• Managed communication strategies for Mazda's anchor nameplates, including Mazda's largest product launch in history, the Mazda6• Responsible for developing and implementing go-to-market plans for a variety of launch and sustaining nameplates• Developed alternative marketing opportunities to promote consumer interaction and discovery of the brand -
Account SupervisorSaatchi & Saatchi Aug 1999 - Jan 2002London, Greater London, Gb• Oversaw long-term strategic framework for Toyota portfolio, including branding efforts of Toyota’s two key focuses – Toyota’s youth initiative and Prius/hybrid technology (HSD) • Led the highly anticipated launch of the next-gen Prius, including high level strategic development and integration of all internal and external disciplines • Partnered with global agencies/counterparts to share insights and best practices on rolling out Prius & HSD in their respective markets• Managed a youth ambassador program enlisting key influential panelists to engage in discussions, generate content and activate offline activities• Responsible for leading and managing the non-profit environmental organization Surfrider Foundation; resulting in growth in awareness and in membership -
Account ExecutiveGrey Worldwide Aug 1997 - Jul 1999New York, Ny, Us• Managed all aspects of the national Fit product launch, creating a new category in the marketplace• Assisted with all aspects of the Febreze launch, P&G’s most successful recent product/category introductions
Paul Goncalves Skills
Paul Goncalves Education Details
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Coastal Carolina UniversityMarketing
Frequently Asked Questions about Paul Goncalves
What company does Paul Goncalves work for?
Paul Goncalves works for Through6
What is Paul Goncalves's role at the current company?
Paul Goncalves's current role is Co-Founder, CEO.
What is Paul Goncalves's email address?
Paul Goncalves's email address is pg****@****ail.com
What is Paul Goncalves's direct phone number?
Paul Goncalves's direct phone number is +131040*****
What schools did Paul Goncalves attend?
Paul Goncalves attended Coastal Carolina University.
What skills is Paul Goncalves known for?
Paul Goncalves has skills like Online Marketing, Market Research, Web Design, Integrated Marketing, Creative Development, Social Media, Marketing Strategy, Advertising, Public Relations, Event Management, Campaign, Experiential Marketing.
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