◾Research studies: Attitudes & Behaviors (U&A), Segmentation, Brand Health Track, Concept Testing and Corporate Equity.◾Industry experiences: FMCG, Automotive, Finance & Banking, Citizen Sentiment, Tobacco, QSR and Entertainment across Vietnam & SEA countries.◾Collaborated with cross-functional teams to ensure seamless end-to-end project execution from set-up, sampling design, fieldwork supervision, data processing, and analysis reports while maintaining client satisfaction.◾Applied statistical techniques and software tools (SPSS IBM) to analyze data effectively.◾Communicated research findings to clients & stakeholders using impactful presentations, winning GOLD/BRONZE at Quarterly 2023 IPSOS APEC Storytelling Awards

◾ 2022 Generation Ipsos Analyst Development Program◾ Department: Market Strategy & Understanding (Usage & Attitudes, Segmentation, Shopper; More information at: https://www.ipsos.com/en/solutions/list?search=Market%20Strategy%20%26%20Understanding)

• Built and monitor a 1-year strategic plan for talent management, nationally awarded as “Talent Management Excellence Award" among 9 branches of AIESEC in Vietnam. • Lead a team of 6 people to implement "HR Process - GET, KEEP, DEVELOP, REPORT" and enhance membership experience for 100 people. (a) GET: - Successfully conducted 2 Recruitment Batches (offline & online formats)- Attract 550+ applicants (%GvA: 153%)(b) KEEP: Shaping organizational culture through internal engagement activities: local conference, internal communication, reward & recognition, engagement campaign,...)(c) DEVELOP: - Develop and implement Member Education Cycle by understanding operations strategy, needs and timeline, and identifying topics embedded with the competence model- Monitor the branch’s performance monthly and constantly brainstorm to improve the member’s productivity.- Compile reports and produce performance review reports for the organization and specific departments.(d) REPORT: Delivering Talent Analytics to formulate people strategy which adds value to contribute for organizational effectiveness from people side

• Conduct monthly talent review, analyze membership performance and build monthly talent reports for 9 departments• Innovate and redesign Accountability System for Performance & Engagement Tracking • Lead Talent Capacity Building Project for Team Leaders' Commission with the implementation of 3 Training Camps (achieved average NPS 94%), Monthly Calibrating and Consulting Meetings. • Plan and execute Member Education Cycle (Onboarding, Performing Stage for New Member, Team Member and Team Leader) & Succession Planning

• Strategic planning for a marketing plan to promote for Incoming Global Volunteer Program at AIESEC in Vietnam• Produce all types of content (posts, blogs, email, and video content) in owned/earned channels (Facebook/Instagram/Community/Website, etc)

• Analyse previous data and partnership, identify key contributors for the source of growth• Create new entity-to-entity (E2E) partnership with AIESEC in Canada, Tunisia, Egypt for Global Volunteer Program, with the growth of 45% in terms of application forms for opportunities• Maintain and up-scale current E2E partnership with AIESEC in India, Australia, Malaysia, Indonesia, Germany with 18% growth in terms of approval for opportunities