Phaneendra Kumar Chinta or CHP widely called, has 30+ years of experience of Sales and retail finance covering diverse products of Motorcycles, 3Wheelers, Tractors and Agri Equipment.Mr. CHP also worked with top corporates at various senior levels with Bajaj Auto, Bajaj Auto Finance, Escorts Limited and Texmo Industries.He has been a pioneer in creating many innovative business models in Motor Cycle Rural sales, Retail funding of 2 wheelers, Paddy Combine harvester and Pump sets.Cheque less retail financing models like DCC and ADM, in motorcycles, are his forte. Due to these models 95% of Bajaj Auto Finance business was cheque less.Gold Medalist of Bachelor of Engineering (B.E. Agri.) from TNAU also holds a PG Diploma in Sales & Marketing.