Senior Marketing Communications Executive
• Conduct interviews with customers to develop concepts for marketing campaigns• Develop customer insights to support strategic marketing efforts• Identify and leverage key keywords, emerging conversations, and sentiment to finalize the communications plan• Control and keep track of the whole setup of marketing initiatives• Utilize content across major platforms, amassing over 25k followers & positively impacting brand recognition• Create defined objectives and deliverables… Show more • Conduct interviews with customers to develop concepts for marketing campaigns• Develop customer insights to support strategic marketing efforts• Identify and leverage key keywords, emerging conversations, and sentiment to finalize the communications plan• Control and keep track of the whole setup of marketing initiatives• Utilize content across major platforms, amassing over 25k followers & positively impacting brand recognition• Create defined objectives and deliverables in creative briefs for digital material, podcasts, and videos, resulting in a 17% increase in traffic• Mentor junior marketing communications executives to complete two campaigns on time• Utilize various management tools, including Search Console Report, Google Analytics, Data Studio, CRM and Spreadsheets, to track and analyze performance metrics and inform data-driven decision-making while collaborating with stakeholders to identify areas for improvement• Manage social media presenceOwned projects• Led a Growth Sprint focused on an Email Marketing Campaign, leading a team of two executives and ensuring the timely delivery of all deliverables while fostering collaboration with stakeholders. This resulted in a 40% open rate for the top-of-funnel email and maintained a 70%+ open rate for every subsequent email in the funnel, with a 3%+ click rate (Dec 2022 – Mar 2023)• Led a mini-SEO project that involved optimizing E2 blog content for search engines, resulting in 7.6% increase in average time on page, 1.4M impressions, and 2.6% URL CTR (Oct 2022 – Mar 2023)• Created and edited engaging content for Chuyện du học podcast ss2, a popular podcast series by Everest Education that provides guidance and insights on studying abroad for Vietnamese students; also planned media with the digital team to promote the series, resulting in 1k+ views for every single reel (Jul 2022 – Mar 2023) Show less
