As a Strategic Partnership Manager at Locafy, my primary responsibility is to cultivate and maintain relationships with partners, both existing and potential, to drive growth and revenue for the company. I work closely with partners to identify areas of synergy and collaboration, and develop strategies to maximize the mutual benefit of the partnership.One aspect of my role involves managing complex relationships with partners, which requires a deep understanding of their business and goals. I work closely with them to identify opportunities for collaboration, negotiate deals, and resolve any issues that may arise.In addition, I also oversee mergers and acquisitions that are critical to the growth of Locafy. This involves identifying potential acquisition targets, conducting due diligence, negotiating deals, and overseeing the integration of acquired companies into Locafy's operations.Another critical aspect of my role is managing product partnerships with vendors. I work with vendors to identify opportunities for collaboration, negotiate agreements, and ensure that their products and services are integrated seamlessly into Locafy's offerings.Overall, my role as a Strategic Partnership Manager at Locafy is challenging but rewarding. It requires a combination of business acumen, strategic thinking, and excellent relationship-building skills to succeed. But the opportunity to drive growth and revenue for Locafy by working closely with partners and vendors is truly fulfilling.

Hotfrog Pty Ltd, which used to be a separate entity, has now been acquired by Locafy, but still operates under the same name as a standalone company. The company is actively seeking strategic partnerships in advertising and data. With a presence in 44 countries, Hotfrog enables 69 million businesses to expand their customer base globally. A Hotfrog profile is a valuable tool for SMEs to create demand for their business by highlighting their unique products and services. The SEO benefits of using Hotfrog are significant as the keywords clients choose for their profiles are matched with online search engine queries entered by potential customers. Hotfrog's proprietary technology ensures that its clients' businesses rank higher in search engine results, increasing their visibility to potential customers. Hotfrog also provides simple reporting tools that enable clients to monitor the performance of their profile.

PinkPages is an extensive directory comprising over 1.6 million business and service listings throughout Australia. Due to its comprehensive coverage, it has become a one-stop shop for customers seeking local businesses in their area. The directory is categorized to aid search, simplifying locating the most suitable company with a keen focus on hyperlocal search.In November 2020, PinkPages was acquired, strengthening its position as a dependable directory for businesses in Australia. By listing your business on PinkPages, you can effectively reach out to customers actively searching for products and services like yours, making it an ideal platform to target your message to your target audience.Apart from being a trusted directory, PinkPages also provides advertising services and review generation tools to help businesses improve their online presence. With PinkPages, enterprises are better equipped to increase online visibility and attract more customers.

Locafy has acquired Superpages, which continues to operate under the same name as a standalone company. The company operates exclusively in Australia and seeks strategic partners for advertising and data. Superpages offers clients a platform to showcase the unique features of their products and services through their profile. The SEO benefits of using Superpages are substantial. The selected keywords in a client's profile match the search terms entered by potential customers on search engines. Additionally, Superpages listings include a unique "follow me" link.

Locafy has acquired the popular Aussieweb directory, which remains an independent entity under the same name. Operating solely within Australia, Aussieweb is seeking strategic partners to enhance its advertising and data capabilities.One of Aussieweb's key features is its client profiles, which effectively showcase the products and services offered. Leveraging this platform can yield significant search engine optimization (SEO) benefits. By selecting specific keywords for their profiles, clients can ensure their offerings are matched with search queries entered by potential customers.

Blink Digital Pty Ltd, a company based in the Sydney area, offered a diverse range of services including search engine optimization, Google AdWords, pay-per-click services, Facebook advertising, web design, and other cutting-edge media solutions. As the founder and Managing Director, I established the business from the ground up with a focus on delivering top-notch SEO, website design adhering to industry standards, and leveraging the latest trends in social media marketing. Unfortunately, due to disputes with the company's owners, the business has been liquidated.

As the Managing Director of Yodel/FulfilNET Pty Ltd, I led the company to success through a unique business approach that set us apart from our competitors in the industry. By implementing proper corporate processes and leveraging my expertise in project management and business solution development, we were able to achieve huge success in the online space.One of my notable achievements was negotiating the first reseller-ship of Google AdWords in Australia. I have a deep understanding of selling online solutions to businesses of all sizes, with a particularly strong track record in the SME sector. To maintain a competitive edge, I developed proprietary systems, processes, and technology that allowed Yodel to acquire and retain customers at a lower cost than our rivals.I have held the position of Managing Director in all four countries where Yodel/FulfilNET operated, which included Auckland (New Zealand), Sydney (Australia), London (UK), and Johannesburg (South Africa). However, due to an owner dispute, the business has unfortunately been liquidated.

As the Managing Director of Australian Local Search Pty Limited in Sydney, Australia, I spearheaded the development of Local Search databases and search technology for commercialization in the country starting in 2004. Through my collaboration with Yahoo, we successfully created Yahoo's local search solution. To ensure the quality of our data and sales process, I established a data washing and sales strategy that was crucial in the company's eventual success. In December 2005, News Limited acquired ALS for 18 million dollars, leading to its rebranding as True Local.