Phat Pham

Phat Pham Email and Phone Number

Program Director, Department of Marketing, Faculty of Marketing - Communication, Hoa Sen University. @ Hoa Sen University
Phat Pham's Location
Ho Chi Minh City, Vietnam, Viet Nam
Phat Pham's Contact Details

Phat Pham personal email

n/a
About Phat Pham

30+ years experience in marketing management, marketing research, consulting, sales and professional training.Higher educational Lecturer in Marketing Research, Consumer Behaviour, Marketing Channels, Change Management, Retail Management for senior students. Institution: Ton Duc Thang University since 2019.Visiting lecturer for the following courses: 1) Customer Care with Heart, Sales Management, Trade Marketing, Customer Services, Marketing Research...for middle managerial & C-level (CEO, CCO, CPO, CMO) at PACE Institute of Management.2) Marketing Management & Research for CEO practitioners Institution: Top Olympia Business School, since September 2019.3) Marketing Plan focus hours for MBA students Institution: French-Vietnamese Center for Management Education (CFVG-HCMC), UEH in 5 consecutive years from 2014 to 2018.4) Marketing Research for Applied Professional Marketing Practitioners at BMG Business Training, in HCMC since 2016.5) Business English, Marketing Management, Marketing Research, Management Skills, British-American Culture for senior students at Nguyen Tat Thanh University in HCMC, Vietnam, June 2019 - 2021. Positions:Ipsos Vietnam: Senior Project Management Manager (Jan-May 2022)OCB (Orient Commercial Bank): Head of Sales Support at Sales & Distribution Center; Community Bank Division (COM-B) (Mar – July 2019) Consumer Link Vietnam: Managing Director (Aug 2010 to Feb 2019)Maxus / Group M / WPP Vietnam: Associate Director Business Development (2009-2010)Cimigo Vietnam: Associate Account Director (2007–2009)Uni-Solutions Vietnam: Associate Operations Director (2006–2007) ACNielsen Vietnam: Operations Development & National Fieldwork Manager (2001–2006) Metro Cash & Carry Vietnam: Management Trainee (2001)Storm-Eye Creative Communication: Research Manager (2000–2001)SRG Vietnam & ACNielsen Vietnam: Field Supervisor, Team Manager cum Training Officer (1993–2000).Master in Marketing, Sales and Services awarded by the University Paris 1 - Pantheon - Sorbonne (IAE Paris Sorbonne and ESCP Europe join program in partnership with the University of Economics Ho Chi Minh City (UEH), intake 2007-2009).Best student with 3rd prize of the Master in Marketing, Sales and Services (MMSS) 2nd intake (2007–2009) at CFVG, IAE Paris Sorbonne and ESCP Europe Joint Program in partnership with the University of Economics Ho Chi Minh City. Team Award on the Mark-Strat Challenge game given by Professor Doctor Christian Michon, MMSS Scientific Director – ESCP-EAP.Navigational Engineer (Vietnam Maritime University, 1990-1995)

Phat Pham's Current Company Details
Hoa Sen University

Hoa Sen University

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Program Director, Department of Marketing, Faculty of Marketing - Communication, Hoa Sen University.
Employees:
179
Phat Pham Work Experience Details
  • Hoa Sen University
    Program Director
    Hoa Sen University Apr 2024 - Present
    Ho Chi Minh City, Vietnam
  • Pti Education Training Group
    Senior Business Consultant
    Pti Education Training Group Dec 2023 - Present
    Vietnam
    In-house training courses for middle management and C-level practitioners
  • Pace Institute Of Management
    Visiting Senior Lecturer
    Pace Institute Of Management Aug 2022 - Present
    Ho Chi Minh City, Vietnam
    Courses: Customer Care with Heart, Sales Management, Trade Marketing, Customer Services, Marketing Research...for CEO, CCO, CMO, CPO learners and practitioners.
  • Ton Duc Thang University
    Lecturer In Marketing
    Ton Duc Thang University Mar 2019 - Mar 2024
    Ho Chi Minh City, Vietnam
    Courses: Marketing Research, Marketing Channels (Distribution Channels), Change Management, Consumer Behaviour, Retail Management, Professional Practice Skills...
  • Brainmark
    Visiting Lecturer
    Brainmark Jun 2016 - Mar 2024
    Ho Chi Minh City, Vietnam
    Courses: Marketing Research to the Applied Professional Marketing program for middle management learners and practitioners.
  • Top Olympia Business School
    Visiting Lecturer
    Top Olympia Business School Sep 2019 - Oct 2023
    Vietnam
    Courses: Marketing management skills, Marketing Research and Customer insights for CEO, CCO learners and practitioners.
  • Ipsos
    Senior Manager Project Management
    Ipsos Jan 2022 - May 2022
    Ho Chi Minh City, Vietnam
  • Viện Đào Tạo Quốc Tế Niie - Nttu
    Visiting Lecturer
    Viện Đào Tạo Quốc Tế Niie - Nttu Jun 2019 - Jun 2021
    Ho Chi Minh City, Vietnam
    Teaching Business English, Marketing Management, Management Skills and American-British Culture to the senior students.
  • Ocb - Ngân Hàng Tmcp Phương Đông
    Head Of Sales Support
    Ocb - Ngân Hàng Tmcp Phương Đông Mar 2019 - Jul 2019
    Ho Chi Minh City, Vietnam
    Managing four departments: Sales Capability Development (training team), Sales Quality Assurances, Sales Analysis & Sales Admin. Help finding out & recommending the business strategies to support and develop two key sales channels i.e. Direct Sales & Tele-Sales to meet the sales targets at the Community Bank Division of the Orient Commercial Bank, Vietnam. Moreover, feasible initiatives for improving better quality products, services, productivity, process, people, TAT, Approval… Show more Managing four departments: Sales Capability Development (training team), Sales Quality Assurances, Sales Analysis & Sales Admin. Help finding out & recommending the business strategies to support and develop two key sales channels i.e. Direct Sales & Tele-Sales to meet the sales targets at the Community Bank Division of the Orient Commercial Bank, Vietnam. Moreover, feasible initiatives for improving better quality products, services, productivity, process, people, TAT, Approval rate, Risk control... Show less
  • Consumer Link Marketing Research Agency
    Managing Director
    Consumer Link Marketing Research Agency Aug 2010 - Feb 2019
    Ho Chi Minh City, Vietnam
    Managing all activities, controlling and monitoring business development strategies of the company.We specialize on Fieldwork services for the International Research agencies and the other clients those who need the data generated by the research studies i.e. FMCG manufactures, mobile operators, banking, pharmaceutical, telecommunication, automotive...with hundreds of projects including qualitative, quantitative, retail and media have been conducted in the urban and rural areas of… Show more Managing all activities, controlling and monitoring business development strategies of the company.We specialize on Fieldwork services for the International Research agencies and the other clients those who need the data generated by the research studies i.e. FMCG manufactures, mobile operators, banking, pharmaceutical, telecommunication, automotive...with hundreds of projects including qualitative, quantitative, retail and media have been conducted in the urban and rural areas of Vietnam successfully. Thank you very much for trusting and choosing us as one of your strategic partners to do market research studies! Typical clients & partners: Synovate, Millward Brown, Masan Consumer, Asia Insight, Nielsen, UniSolutions Philippines, VBL, Nestle, SamSung, Kinh Do, Acorn Singapore, Mediacom, Dong A Bank, IMS, Vinaphone... Show less
  • French Vietnamese Center For Management Education (Cfvg )
    Visiting Lecturer
    French Vietnamese Center For Management Education (Cfvg ) Nov 2014 - Nov 2018
    Ho Chi Minh City, Vietnam
    Teaching focus hours on Marketing Plan for MBA courses.
  • Maxus / Wpp Vietnam
    Associate Director Business Development
    Maxus / Wpp Vietnam Jul 2009 - Aug 2010
    Hcmc, Vietnam
    Preparing, monitoring and reporting the Media plans for clients such as GSK, Shell, Wrigley, Honda, ...
  • Cimigo Vietnam
    Associate Account Director
    Cimigo Vietnam Nov 2007 - Jun 2009
    Hcmc, Vietnam
    Managing a research team and assisting Account Director in handling research studies for clients such as Millward Brown, Unilever, HSBC, BAT...
  • Uni-Solutions Philippines
    Operations Director
    Uni-Solutions Philippines Sep 2006 - Oct 2007
    Hcmc, Vietnam
    Manage the Operations department including data collection team, Quality control team and Data-preparation team to ensure the quantitative & qualitative projects are properly implemented to be able to obtain the best results and meet the agreed timelines.Work closely with Client services team in preparing the best cost and timing for the potential research studies from the prospective clients. At time, I also service some accounts relating to operations implementation in market research… Show more Manage the Operations department including data collection team, Quality control team and Data-preparation team to ensure the quantitative & qualitative projects are properly implemented to be able to obtain the best results and meet the agreed timelines.Work closely with Client services team in preparing the best cost and timing for the potential research studies from the prospective clients. At time, I also service some accounts relating to operations implementation in market research projects. Assist Managing Director in making the strategic plans for the business development of the company Show less
  • Nielsen
    Business Operations Manager
    Nielsen Nov 2001 - Sep 2006
    Hcmc, Vietnam
    Managing an Operations team including Qualitative & Quantitative Fieldwork department in Vietnam.Reported directly to Client Services Director on the customized projects and Managing Director about the initiatives and strategic plans for the department and company.Overall management of data collection process; planning & budgeting; recruiting, training and developing staff; managing and controlling all activities relating to Data collection for all customized research surveys in the… Show more Managing an Operations team including Qualitative & Quantitative Fieldwork department in Vietnam.Reported directly to Client Services Director on the customized projects and Managing Director about the initiatives and strategic plans for the department and company.Overall management of data collection process; planning & budgeting; recruiting, training and developing staff; managing and controlling all activities relating to Data collection for all customized research surveys in the nation-wide of Vietnam. Managed a big team with over 700 fulltime and part-time employees across 6 key cities in Vietnam (HCMC, Ha Noi, Hai Phong, Da Nang, Nha Trang & Can Tho) to run all customized projects (over 300 projects / year in average) which were requested by the client services team, which ensured the reliable quality – cost effectiveness – agreed timeline in data collection department.Trained, managed and controlled an Operations team in Cambodia who is the sub-contractor for ACNielsen Vietnam in implementing the customized projects and retail census. Show less
  • Stormeye Advertising Agency
    Research Manager
    Stormeye Advertising Agency Jul 2000 - Jun 2001
    Ho Chi Minh City, Viet Nam
    In charge of media planning and buying for group of clients as assignment.In charge of customized quantitative and qualitative research studies to find out consumers’ insight both in marketing and advertising research studies.Assisting of combining research techniques into strategies developing the advertising campaigns for clients.
  • Nielsen
    Team Manager, Training Officer, Fieldwork Supervisor
    Nielsen May 1993 - Jun 2000
    Ho Chi Minh City, Viet Nam
    Managed a fieldwork team of over 100 staff including fulltime and part-time employees to run the customized projects related to consumer goods and so on. Recruited, trained and developed the fieldworkers for Customized Operations to ensure the quality, speed and cost are the most effective and efficient. Gave the training courses to the whole fieldwork department about the methodologies in data collection to ensure the quality & the agreed deadlines of customized research studies are… Show more Managed a fieldwork team of over 100 staff including fulltime and part-time employees to run the customized projects related to consumer goods and so on. Recruited, trained and developed the fieldworkers for Customized Operations to ensure the quality, speed and cost are the most effective and efficient. Gave the training courses to the whole fieldwork department about the methodologies in data collection to ensure the quality & the agreed deadlines of customized research studies are met. Show less

Phat Pham Skills

Market Research Consumer Behaviour Marketing Research Customer Insight Management Segmentation Advertising Research Quantitative Research Fmcg Analytics Brand Equity Competitive Intelligence Market Analysis Digital Marketing Marketing Strategy Brand Management Competitive Analysis Strategy Business Development Team Leadership B2b Consumer Insight Ho Chi Minh City University Of Economics Primary Research

Phat Pham Education Details

Frequently Asked Questions about Phat Pham

What company does Phat Pham work for?

Phat Pham works for Hoa Sen University

What is Phat Pham's role at the current company?

Phat Pham's current role is Program Director, Department of Marketing, Faculty of Marketing - Communication, Hoa Sen University..

What is Phat Pham's email address?

Phat Pham's email address is ph****@****sos.com

What schools did Phat Pham attend?

Phat Pham attended Smei - Sales & Marketing Executives International, Inc., University Of Paris I: Panthéon-Sorbonne, Vietnam Maritime University.

What are some of Phat Pham's interests?

Phat Pham has interest in Social Services, Children, Education, Environment, Health.

What skills is Phat Pham known for?

Phat Pham has skills like Market Research, Consumer Behaviour, Marketing Research, Customer Insight, Management, Segmentation, Advertising Research, Quantitative Research, Fmcg, Analytics, Brand Equity, Competitive Intelligence.

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