Phaye Lay Email & Phone Number

Singapore

Digital guest engagement lead to bring to life the organisation digital transformation strategy. Lead implementation and training for all digital guest experience platforms, marketing platforms and marketing channels. The owner of digital marketing channels for the group. Manage data integration and segmentation for all marketing activities through the channels. Manage channels and marketing stakeholder and vendors relationship.

Singapore

Digital channel owner and representative for the Europe, Middle East, Africa and Asia region who championed and strategised channel optimisation features to drive commercial value based on regional needs. Led payment solution implementation in the region by building close relationship with solution partner and regional stakeholders. Collaborated and influenced adoption of new functionality whilst driving adoption and conversion rate of new functionalities.

Singapore

Omni-channel manager that managed marketing activities in the region and for extended region through owned channels such as web, mobile app, email, organic social content and in-hotel collaterals. Strategised plans for all campaigns in the region to drive maximum return from owned channels and developed marketing ideas to fill in the gaps during need period to maintain a healthy channel contribution. Collaborated closely with regional stakeholders and global teams for all content execution… Show more Omni-channel manager that managed marketing activities in the region and for extended region through owned channels such as web, mobile app, email, organic social content and in-hotel collaterals. Strategised plans for all campaigns in the region to drive maximum return from owned channels and developed marketing ideas to fill in the gaps during need period to maintain a healthy channel contribution. Collaborated closely with regional stakeholders and global teams for all content execution through a defined ways of working and responsibilities among different teams. Show less

Singapore

Managed and developed SEO initiative for AMEA region that is aligned with global activities to drive incremental organic search revenue. Represented AMEA region in all global channels roll out that includes projects such as Unique Brand Experience, responsive design, and regular enhancements of system/ channel/ platform functionalities by providing input on regional nuances, needs and SEO insights. Drove incremental revenue contribution through channels initiatives, loyalty marketing activities… Show more Managed and developed SEO initiative for AMEA region that is aligned with global activities to drive incremental organic search revenue. Represented AMEA region in all global channels roll out that includes projects such as Unique Brand Experience, responsive design, and regular enhancements of system/ channel/ platform functionalities by providing input on regional nuances, needs and SEO insights. Drove incremental revenue contribution through channels initiatives, loyalty marketing activities and test and learn campaigns. Show less

Singapore

Optimised website through refresh of content to drive incremental web revenue. Identified the best placement and page layout for regional campaign and executed all campaign on time with positive return. Regionalise global campaign. Provide analytics and post campaign review for the effectiveness of promotion on web channel. Performed UAT, provided feedback and cascade any global roll out on channels to AMEA regional stakeholders.

Singapore

Managed clients from various departments through day-to-day liaison on marketing productions for their loyalty, brands, owned channels and paid media team. Proposed creative idea and marketing content to meet client marketing objective. Managed internal stakeholders such as the creative team, developer, project manager, planners and quality assurance team and external vendors.

Singapore

Managed client’s B2B marketing activities, post campaign analytics and analysis. Managed B2B fulfilment portal for the client to address any issue that arises through their loyalty programme.

Singapore

Animation software, video editing software and live streaming system pre and post-sales support cum training.

Kuala Lumpur

Generated and converted new leads for exhibition space rental. Managed all documentations and assets to launch an exhibition. Executed launch of an exhibition.