I have been working in web technologies for over 25 years; 13 years in development and 12 years in online marketing. Throughout my career I’ve often been called on to solve more complex business challenges. I excel at researching the problem and presenting solutions backed by data, collaboration and a strong understanding of business goals and technology possibilities.Over the last 12 years in marketing my focus has been on increasing TechTarget’s member base and site engagement to support lead and advertising goals across 40+ websites where I owned:Registration form testing and optimizations to increase initial engagement, form completion and improve data quality.Site engagement design changes as a result of testing with Optimizely to increase pageviews per visit, time on site, and member exploration of topic areas to increase a member's topic interests and lead content suggestions.Editorial email performance to improve member retention and site engagement.Editorial reporting to recommend topics and content formats that would increase SEO performance and/or member growth.Editorial reporting to show the effort to value-of-content production related to traffic, member growth, and attracting targeted personas to support new content production initiatives and hiring decisions.Paid and organic social projects to increase member growth.Spearheading our YouTube marketing direction and reporting to support SEO and member growth goals.Partnership strategies to increase site content, registration incentives, and engagement to support member growth and retention.Google Analytics goals and standards to meet the company's reporting needs. This included UA and GA4.