Phil Davis Email & Phone Number

Market Deeping, Gb

Howden, England, United Kingdom

A new role was created to rebuild the business's PC Build function and gaming outlook.- Revamped the PC Build function and gaming portfolio by aligning business systems with market demand in gaming, education, and business sectors.- Led cross-functional collaboration with B2B sales, production, marketing, vendors, and key stakeholders to drive efficient product development and strategic business growth.Partnered with external stakeholders to enhance market penetration, establishing strong relationships that boosted business connections.- Designed and delivered training programs on new processes, sales strategies, support tools, goal setting, and strategic alignment, improving team performance by 66%.- Managed cross-functional teams by identifying and implementing structural and process efficiencies, resulting in a 50% increase in operational productivity.- A collaborator of the Senior Leadership Team (SLT) by driving cost-saving initiatives across the company while maintaining high performance in key business areas.- Contributed to other business units, providing guidance on product strategies for TV, smart home, printing, and accessory categories.- Conducted competitive market analysis, leveraging partner information and external data to inform future strategic direction, improving competitive edge by X%.- Mentored and coached team members, fostering a culture of continual growth and collaboration, leading to a 30% improvement in employee performance and satisfaction.- Collaborated with the marketing team to redefine long-term goals and core values, enhancing brand positioning and long-term business growth.

United Kingdom (Remote)

New role creation with a heavy focus on a New Business Unit “Advanced Systems”.• General Mission: The bridge between BU and Country Sales and Marketing. Streamline communication flow and execution. Coaching and mentorship with the ability to manage cross-functional execution.• Side Role - Mentorship of UK Channel using my network: 226% YoY Growth (YTD).• Developed Product Launch Process. Coordinating visibility and accountability with sales, marketing, distribution, and partners.• Promo Calendar creation to protect Amazon, unify sales & marketing efforts, and ordering as a hive to optimise margins with factories.• After Action Report Analysis for BU and Regions on new product launches. Success monitoring to learn and adapt.• Competitive mapping identified to streamline portfolio management (300 sku’s to 85 for 80% of rev). Designing a path 6-month transition plan.• Coaching and mentorship of regional sales tackling projects, pain points, and guidance. (incl. Marketing)• Coordination of our alliances to amplify market penetration.• Process flow of new BU. From strategy planning, new audience direction, alignment with extended teams, and challenging system complexities.

London, England, United Kingdom

Matterport is the leading spatial data company focused on digitizing and indexing the built world. The all in one 3D platform enables anyone to turn a space into an accurate and immersive digital twin which can be used to design, build, operate, promote and understand any space. The platform helps customers realize the full potential of a space at every stage of its lifecycle.Global Restructuring after acquiring a new business. New hires were among the first to be laid off (30% of the workforce). An unfortunate end.• The mission: Build a B2B Retail & eCommerce Channel from the ground (Direct contract model).• Creation of EMEA target accounts mapped by priority & relationship strength.• Contract overhaul was the #1 priority to be channel-ready. 5-stage review analysis. VP approval to speed up change, 7-week process. • 16 new prospects primed to sign new contracts in 7 countries.• Modernised & improved the channel program & segmentation process.• Creation of a Scorecard to analyse the performance & health, existing structure was absent (conformity & consistency with 2-way feedback).• Transformation of a Sales-in design into a sell-out model.

United Kingdom

An evolution of my previous role• Standout achievement: FireCuda internal SSD - PY H1 vs Current H1 – YoY 136% Growth. Despite market headwinds, low resources & minimal MDF budget.• I lead by example. In EMEA I owned 8 of the top 10 accounts. This gave me the trust and confidence of others.• Vital coordination with Master Distribution: Big picture visibility by Qrt, H1/H2, Year – Training, Workshops, Supply, Allocation, Pricing, Promotions, Target accounts, new business, and marketing business intelligence campaigns, etc.• Internal Yearly Business Planning reviewed quarterly with close attention on 6-month execution. Key countries used tribal street knowledge to remain agile and adapt strategic planning. Redirecting updates with immediate effect with Disti & Channel Partners was paramount.• Closeness with all teams: Global PLM, WW Vertical team, Engineering, Marketing, Social, PR, and Sales to allow me to better influence change.• Further strategizing alliance engagements: Sony, Microsoft, Disney, AMD, Intel, and Razer to reap benefits from both our audiences for mutual gains.• I played a heavy role in PLM as a trusted advisor, close to all regional Directors/VP & the WW Vertical Gaming team.• Coaching and mentoring with Disti & Seagate colleagues played a huge role. I had a battle rhythm by week, fortnight, Qrt, H1/H2. However, I supported adhoc needs in any supporting function not just sales.• Methodologies I created & used in EMEA became the benchmark for WW use.

Maidenhead, England, United Kingdom

I suggested a new role to manage a specific area for all to benefit from my background & practices. I still owned key accounts in the UK to lead by example. Role was mine to create.• Vision, Goals & Objectives created. 5 stages timeline to build a foundation with actions for cross functional teams.• To build instant trust from others. I created a workshop on my early success including breadth from SI, Etail structure, SubD, distribution stock landscape and how I tied influencers to key partners. Each element was working prove it is possible when many are solely focused on price to win.• Plans shared with Pan Euro Disti to stock higher to service many geo’s. UK running was slick which gave me instant trust for them to lean in. Backlog 4 month planned orders. Close management with the Disti Sell-in team to push out ,pull in, cancel or add orders matching POS data & growth plans• Problem-solving and solution-handling were paramount. E.g. low MDF – how to get high awareness.• Cross-functional learning from WW PLM/Marketing/PR/Engineering, reciprocated that knowledge with street-level understanding• Downstream from yearly Business plan. AAR’s per Qrt, H1/H2, Yearly. Insight to refresh update/adapt. Aligned to many variables like Supply & pricing with a 6 month rolling view. Alignment with Regional leaders and focused heads.Analytical Skills · Strategic Planning · Team Organisation · Creative Problem Solving · Sales

Maidenhead, Berkshire, United Kingdom

Seagate market position was broken absent a rep for 9 months.• Standout achievement: Under my first year, trebled the revenue. Fastest growing country for 9 consecutive Qrts WW. 9 new accounts actively trading above 200k per Qrt. Top 3 contributing 1.5mil per Qrt in by my 4th Qrt. My depth of relationship and Distribution fast paced background was the backbone of success.• Management of the entire channel: Master Distributor, Sub Disti, SI, VAR, Etail, Retail, APR etc. Managing the total number.• Close hand to Pan Euro Disti. Ingram/Tech Data/Exertis. I was recognised by my meticulous planning as a stand out (reference from them on request)• Account mapping, time management, confidence recovery & identifying growth areas • Presentations of my “attack plan” shared with cross-functional teams to gain understanding & support to win• TAM knowledge, Historic analysis, Disti Backlog management, Sell in | Sales out forecasting, Market Share analysis• Since, the UK was the quickest growing country WW for 9 consecutive Qrt’s (specific to Internals in the channel).• Optimism, persistence, passion & tenacious attitude allowed me the challenge of how to engage new business, not just farm/maintain what we have. Example OEM sales (Xerox / PC Partner / Diebold)• Key Accounts: eBuyer, Scan, CCL, Box, Novatech, Overclockers, PC Specialist, Cyberpower, Chillblast, Fierce PC, AWD-IT, Punch, Opsys, Vibox, Stone, Dino PC, VIP, Target, Spire, Stormforce (CMS), Buy IT Direct, Broadbandbuyer, Hypertec, Worldspan, Insight. Background and specialism was Etail/SI/Sub Disti/Master Disti/OEM however I had accounts from my earlier Seagate years in VAR/APR as well.• UK Market I have a wide contact book with partners & hardware brands. Unlocked new contacts to target accounts was rarely out of reach.

Huntingdon

Realtime merged into VIP. MD wanted to retain me. I provided job ideas, operational cost of office and the role was born.• Standout achievement: In the 1st year my unit generated 15% Rev | 23% Margin of the total business with 1 heads (vs 26). I didn’t look after Amazon, no Retailer, no Etail. It shocked the business with its unique approach.• I claimed ownership of all pure Integration accounts with a wider Disti portfolio. The main revenue stream was PC Gaming. The new role was born.• 9 months in, I signed an apprentice. Shaped & moulded to take care of the day-to-day. (This person is now is a channel manager at Corsair) • Allowing my intrapreneur spirit to thrive by challenging ongoing procedures for more desirable outcomes e.g. creation of a virtual warehouse to manage my own supply away from other sales to service JIT ordering patterns & protection of supply. This boosted service levels. All difficult not being at HQ.• Tight relationship with vendors was paramount. Developing strong support mechanisms coupled with a strong value added service for no need for second source Distribution.• Other Distributors woke up and began to mimic as vendors applauded the first to have this approach with SI’s.• This role was fundamental to my growth as a sales professional (the penny dropped)

My main focus is to manage 3 members of staff, continual development and ultimately generating more breadth with the each and every customer. By concentrating on these areas increases Realtime's service levels and in turn strengthens loyalty. Including; bringing on new customers, developing their potential, constant sales training and evaluation of every possibility within Realtime's portfolio. The driving force of my team and myself is to evaluate, analyse and priortise time to customers who can generate Realtime the most growth, at the same time to replace smaller accounts with new opportunities or to develop businesses which offer more potential.Cut throat daily, fast paced and repeat business is crucial.

Leeds, United Kingdom

Business Studies BA (Hons)