Phil. Garthside Email & Phone Number

Amersham, England, United Kingdom

Amersham

Reading, United Kingdom

Supply of Market Research consultancy, strategic thinking and project management resource and expertise.

Chesham

Developing new products and market opportunities for the research agency

Wooburn Green

Responsible for the development of an insight based culture within Paradigm. Actively reviewing current information sources and providing guidance on how insight can be used as a base for action rather than a measurement tool.

Reading, United Kingdom

Purchased a property in need of major renovation and managed the whole development process. I designed the extensions, commissioned architects, and engaged the trades to complete the project on time and budget. The completion valuation showed a six figure (20%) return on investment.I subsequently managed the refurbishment of 2 flats for an overseas client.

Reading, United Kingdom

Utilizing my strong project management experience and customer research expertise I was the voice of the consumer for Yell's Technical Innovation Team.I managed the evolution, trial and introduction of Yell’s mobile loyalty app., guiding the development process and was instrumental in selling the app.'s benefits to users and merchants.

Reading, United Kingdom

As the primary link between Senior Management, Customer Services and Systems Development, I delivered the project that moved all Yell’s customer communications from a paper based to electronic format. This required different technologies to be integrated, but improved customer contact by speeding up the communications process, reduced the number of errors and eliminated the costs associated with postage and printing.

Reading, United Kingdom

Responsible for the rationalization and cultural change of internal communications at Yell by delivering a new intranet for the business. I researched, and analysed business requirements.I managed senior stakeholder expectations. I rationalized the businesses disparate web based communication tools.I program managed the development of a new corporate intranet and introduced a new information portal. I ran an “Agile” style project delivery and development methodology to ensure communication channels between stakeholders and developers were maintained.I recruited and managed a contract and permanent development team. I liaising with business units taking responsibility for the promotion of the new intranet and demonstrating how it could be used to address changing business requirements

Reading, United Kingdom

I delivered and ran Yell's corporate portal in line with the knowledge management objectives. I had responsibility for the portal’s development, promotion, administration, communication and training needs. I created an online newsletter facility to improve communications with our sales force and customer services teams.I delivered a detailed SME market sizing report to explain the gaps between the UK’s total reported businesses and Yell’s business database. The results shaped the business strategy ensuring marketing effort and sales budgets were focused appropriately.I was responsible for delivering a research program that could categorize business customers using a small number of attribute statements. Each business could then be allocated to a segment so that an appropriate promotion could be applied to that business.I managed the Business Information team responsible for the collection and dissemination of competitor information, business activity reporting for the Office of Fair Trading and the production of market reports for Yell’s Strategic Development and Marketing Teams. In the process I raised the profile of the team and made it a more valued resource for the business.

Various

Daewoo Cars Ltd July 1996 - April 1998 MR ManagerI was responsible for all of Daewoo’s Market and Customer research based activities. MSB July 1994 - June 1996 MR ManagerI developed, sold and ran: Customer Satisfaction, Employee Attitude, and Competitor Monitoring market research studies for Forte Hotels, BMW Finance and Provident Credit among others. I also delivered bespoke training courses as required. BMW (GB) Ltd July 1993 - July 1994 MR ManagerI had responsibility for continuous and adhoc MR programmes. Research International Oct. 1990 - July 1993 Business Manager (Automotive)I managed the development and delivery of major NPD research for: Rover, Land Rover, Renault and Mazda using the research results to guide product and customer strategy.Bulmershe Research June 1987 - Oct. 1990 Snr. Research ExecI managed a variety of national and international advertising testing and customer satisfaction research programmes and established a revenue generating telephone interviewing unit.

Msc, Marketing

Studied part time while in full time employment

Hnd, Business Studies

Education record

Education record