Helen Lawrence Email & Phone Number

Amersham, Buckinghamshire, United Kingdom

• Writes news stories and posts for the BVRLA’s own channels including the website, e-newsletters and social media. • Produces member communications; writing content, coordinating contributions and overseeing the design and production for a range of channels including corporate publications, BVRLA Weekly Update and the BVRLA Communications Toolkit.• Develops and manages relationships with key communicators and influencers in member organisations to build advocacy and increase influence. • Provides communications advice to colleagues as required.• Manages the development and production of marketing collateral to promote BVRLA services and member-acquisition and retention activities.• Liaises with third-party suppliers of creative and print services, overseeing design and production to ensure brand compliance and cost-effective procurement.• Manages and protects the BVRLA brand, ensuring consistency and appropriate usage to increase brand recognition and build reputation.• Identify the BVRLA’s key audiences and segment appropriately to ensure that a targeted approach to communications can be achieved, working with colleagues to align the CRM. • Manages the delivery of the social media strategy to increase reach and engagement; curating and publishing content across all BVRLA social media channels.• Monitors interactions on social media and flags any issues.• Manages the BVRLA Blog to ensure a regular flow of content is published representing a wide range of authors addressing a variety of subjects; editing content and coordinating contributions.• Writes news releases, articles and blogs as required to support objectives.• Acts as contact for media enquiries, coordinating and drafting responses.• Manages the BVRLA media database, identifying and connecting with writers and influencers in areas affecting the industry and the BVRLA’s policy areas.• Monitors and reports on performance of communications and makes recommendations for improvements.

Markyate, Hertfordshire, United Kingdom

• Produced print, online marketing and advertising material, wrote content as needed, for print, campaign materials and blogs (uses InDesign).• Built relationships with trade media to secure positive coverage of the organisation via advertising, advertorials, press releases, features and trade articles. Monitored media coverage and relevant news. • Wrote and designed bi-monthly e-newsletters.• Used social media to network and communicate with customers and stakeholders about Acrovision's activities.• Updated Acrovision's website as required using WordPress.• Researched and compiled annual Marketing Strategy, amending accordingly with fresh ideas.• Monthly completion of lead, sales and KPI reports. Also marketing analytics reports for SEO, website and e-newsletter engagement.• Preparation of sales quotations and processing of orders and RMAs as required.• Company GDPR officer.

Hemel Hempstead, United Kingdom

• Built relationships with national, regional and trade media to secure positive coverage of the organisation via press releases, feature and trade articles. Raised the profile of TDS, TDS Northern Ireland the TDS Charitable Foundation. Monitored media coverage and relevant news.• Produced print, online marketing and advertising material, wrote content as needed, for print, campaign materials and blogs.• Wrote and published the monthly Members and Landlords e-newsletters.• Used social media to network and communicate with customers and stakeholders about TDS activities (utilising Hootsuite).• Updated the TDS, TDS Custodial, TDS Northern Ireland the TDS Charitable Foundation websites as required using various content management system.• Researched and compiled the 2016/17 Marketing Strategy.• Was responsible for editing the content for the staff newsletter and producing the newsletter, both hard copy and pdf.

The Old Town Hall

• Nurtured a strong relationship with regional and local media (print and online), maximising coverage of the arts programme.• Created and implemented show campaigns for productions at The Old Town Hall Arts Centre; including the use of press and public relations, direct mail, e-mail newsletters, telephone and web-based marketing activities, print media, posters and displays.• Used social media to network and communicate with customers about The Old Town Hall activities (via CrowdControlHQ).• Oversaw the production of marketing material including writing and editing, co-ordinating design and facilitating all print and publicity used by The Old Town Hall including brochures, flyers, posters, e-mailouts, web-site content, press releases and other publicity materials.• Maintained The Old Town Hall website via Dacorum Borough Council’s content management system (Sitefinity).• Monitored the effectiveness of marketing campaigns against targets and report progress regularly to the Arts Team Leader.• Liaised with Dacorum Borough Council‘s Corporate Communications team in relation to internal and resident communications.

Hemel Hempstead, United Kingdom

• Assisted in the development of Hemel Hempstead Town Centre Management by working in partnership to create a town centre offering convenience and a rewarding experience for the local community and visitors.• Organised and delivered events and promotions within the Town Centre.• Worked with the Regeneration Team and other partners in the regeneration of the Town Centre.• Worked with the Neighbourhood Action Team and in partnership with other agencies to encourage the development of community interest. Supported the Neighbourhood Action Steering Group.• Worked with partner agencies including the Hemel Hempstead Town Centre Partnership, PCSOs, businesses, and residents to establish and maintain good working relationships. • Analysed data and provided reports and feedback to the Neighbourhood Action Group, Town Centre Partnership and internal departments as required.• Maintained up to date records as requested by the Town Centre Manager and produced relevant reports as requested.• Supported the Town Centre Manager to provide access and emergency support for utilities, service providers and Town Centre structures.

Watford

• Provided a media relations service involving editing news releases to a high standard, arranging photography, writing quality copy for communications including the council magazine, leaflets, posters, campaigns and displays.• Devised and managed publicity and marketing campaigns within agreed budgets and timescales for a range of Council services, commissioned marketing and publicity materials and helping to plan communication strategies. Advised service managers on best media, text, layout, materials; costs and timescales.• Was responsible for the day to day management of the Council’s website and intranet content, to include editing and publishing the Council’s web page, ensuring accurate and accessible content. Regularly reviewed accessibility and functionality.• Was responsible for drafting the content of the staff newsletter, and overseeing its design, presentation and production. Worked with the MD on the Corporate Core Briefing and collated feedback. • Was responsible for promoting and co-organising the Staff Excellence Awards and annual staff awards event. Also member of Awards judging panel.

Houghton Regis

• Provided a media relations service to raise awareness of Aldwyck’s achievements and services and manage their reputation. Drafted copy for various publications such as resident newsletters, staff magazines, website content and customer leaflets.• Co-ordinated the Annual Report Working Group and edited 2010/11 versions of Annual Report and Summary, Corporate Strategy and Financial Statement.• Reviewed and drafted Helped to organise and coordinate community events and scheme openings.

Hemel Hempstead, United Kingdom

• Provided a media relations service to raise awareness of Council services and initiatives and manage the reputation of the Council. Ensured that all work undertaken conformed to and promoted the Council’s aims and brand and complied with relevant media law. • Provided copy and information for a range of channels including the residents’ and employee magazines, leaflets, posters, the Council web site, intranet and social media.• Provided advice and support to council officers with marketing planning and other communications requirements.• Edited and refreshed sections of the Council web site as appropriate.• Attended committee and other meetings to provide media and communications support and to deal with enquiries as they arise. Maintained good relationships with Councillors, providing advice as required.

Cim Certificate In Marketing, Marketing

Certificate in Marketing

Business Practices

Business Practices

Classical Civilization

A Levels, AO Level, O Levels, GCSE