Phil created Genergraphics for sales and marketing professionals to reach generational mindsets instead of outdated demographics. It is based upon sociology and is 70% more effective then pure demographics by itself.This process can apply to any product or service in the world. Phil's latest book is called Genergraphics, Sales & Marketing for the 21st Century. The publisher is Hannover House. It explains why sociology should be part of your sales & marketing efforts in order to obtain the results that you expect to be successful.Genergraphics is not a theory, it is based upon actual case histories and extensive research over the past 30 years.