Phil Kessler personal email
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Group leader with a proven record of success in growing revenue for large publishers by providing strategic value and delivering lasting growth and sustainable results. Held numerous management and individual contributor roles for e-commerce, print publishing companies and advertising agencies. Managed sales divisions in Dallas, Chicago and several cities in Latin America and Canada. Contact: philkessler@gmail.com
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National Advertising Sales ManagerWoot, Inc. Feb 2008 - Mar 2017Dallas/Fort Worth AreaGrew digital advertising program 1400% ($600,000 to $12 million in annual revenue)Achieved 16 to 30% YOY sales growth from 2008 - 2014Lead the management and growth of Woot’s largest digital advertising clients.Partner with customers to make sure they achieve their advertising/marketing goals.National Digital Advertising Sales Manager for Woot's 12 online website properties. Completed and/or approved all incoming RFP's for new client acquisition.Launched direct sales online ad platform, creating sales tools, rate structure and sales strategy.Monetized all programmatic ad platforms, traffic tags and made suggestions to improve performance.Monitor current accounts, report sales activity achievement and maintain customer satisfaction.Resolved all customer service issues for clients and elevated issues as necessary.Lead growth opportunities for large scale customers and provide legendary customer service. Lead the advertising/sponsor partnership program with Woot's top manufacturers and vendors.P&L management for DealsWoot website with four direct reports.Account Manager for all Ad Network and Affiliate advertising relationships for Woot.Managed the Amazon Media Group selling relationship on mobile and desktop platforms.Approved, negotiated and executed legal agreements with all of Woot's digital advertisers.Proficient in Salesforce, Google Analytics, AdExchange and DoubleClick for Publishers ad serving software.Sole representative for Ad Sales division at industry trade shows and functions (CES, IRCE, CJU, Toy Show, Outdoor Retailer).Advanced training in Amazon hiring practices. Interview manager for sales, manufacturing and management positions. -
Texas Advertising Sales Manager- Cfo Magazine/The Economist GroupThe Economist 2001 - 2005Dallas/Fort Worth AreaRegional Sales Manager/Account Manager for CFO Magazine/Economist Publishing Group.Targeted industries included technology, financial services, healthcare, travel and real estate.Managed the U.S. territory customer base for CFO’s Marketplace ad section.Negotiated and approved all territory agreements.Resolved all customer service issues with client base. -
Central Region Advertising Sales Manager- American AirlinesAmerican Airlines 1990 - 2001Ft. Worth, TexasResponsible for $7 million in avg. annual advertising revenue for the magazines American Way, Southwest Spirit and Celebrated Living. Sold video advertising placements on CBS Eye on American inflight video.Achieved MVP/Winners Circle Managers Award for exceeding both quarterly and annual sales goals in 1991, 1993, 1995, 1996, 1999, and 2000. Negotiated advertising and sponsored programs for both magazine and inflight video.Lead key account post sale efforts to ensure clients met their goals.Managed six sales representatives covering 22 states. Managed the Dallas and Chicago sales offices.Hired and managed international media sales companies located in Latin America/Canada.Resolved any customer service issues with territory clients and elevate as necessary.
Phil Kessler Skills
Phil Kessler Education Details
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Advertising/Marketing
Frequently Asked Questions about Phil Kessler
What is Phil Kessler's role at the current company?
Phil Kessler's current role is Customer Care /Account Management /Advertising Sales.
What is Phil Kessler's email address?
Phil Kessler's email address is ph****@****ail.com
What schools did Phil Kessler attend?
Phil Kessler attended University Of Florida.
What skills is Phil Kessler known for?
Phil Kessler has skills like Account Management, Rate Negotiation, Selling, Hiring, New Business Development, Sales Management, Consultative Selling, Negotiation, Recruiting, Sales, Start Ups, Sales Process.
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