National Advertising Sales Manager
Grew digital advertising program 1400% ($600,000 to $12 million in annual revenue)Achieved 16 to 30% YOY sales growth from 2008 - 2014Lead the management and growth of Woot’s largest digital advertising clients.Partner with customers to make sure they achieve their advertising/marketing goals.National Digital Advertising Sales Manager for Woot's 12 online website properties. Completed and/or approved all incoming RFP's for new client acquisition.Launched direct sales online ad platform, creating sales tools, rate structure and sales strategy.Monetized all programmatic ad platforms, traffic tags and made suggestions to improve performance.Monitor current accounts, report sales activity achievement and maintain customer satisfaction.Resolved all customer service issues for clients and elevated issues as necessary.Lead growth opportunities for large scale customers and provide legendary customer service. Lead the advertising/sponsor partnership program with Woot's top manufacturers and vendors.P&L management for DealsWoot website with four direct reports.Account Manager for all Ad Network and Affiliate advertising relationships for Woot.Managed the Amazon Media Group selling relationship on mobile and desktop platforms.Approved, negotiated and executed legal agreements with all of Woot's digital advertisers.Proficient in Salesforce, Google Analytics, AdExchange and DoubleClick for Publishers ad serving software.Sole representative for Ad Sales division at industry trade shows and functions (CES, IRCE, CJU, Toy Show, Outdoor Retailer).Advanced training in Amazon hiring practices. Interview manager for sales, manufacturing and management positions.
