Admiral Craft is a leader in foodservice equipment and supplies. In business since 1952, we continually strive to help our customers with innovative quality equipment, value pricing, industry benchmark for delivery and outstanding customer service.• Developed national sales accounts for 38-48 stores in three regions. • Signed on major chain account fast casual restaurants for refrigeration and hot food/cold food cases resulting in $110K year revenue.• Trained and developed relationships with West Coast major dealer with over 40 locations increasing sales by 15%.• Launched unique strategic marketing approach that opened up a whole new market.• Managed national territory dealers, chain accounts, service companies and end users.• Created and conducted dealer training for SEFA, Pride and Nissco buying groups education on product knowledge.

FMP - The leader in replacement parts for foodservice equipment.• Developed and sold major Bagel company for non-food equipment parts and accessories worth $500K in new business. Won the business from a competitor after meeting prospect at RFMA trade show.• Cultivated new parts program with Branded - 4,400 restaurants worth $3M.• Generated pipeline of $1.8M. • Signed 2 major fast casual chains on a new Parts Program $250K.• Sold new food safety timer roll out including parts for major seafood chain resulting in $1.1M dollar account with a third party procurement.

R.F. Technologies, Inc. provides SAME DAY Nationwide Repair Service and Sales for drive-thru systems, surveillance systems, drive-thru timer systems, order confirmation systems, point-of-sale, drive-thru replacement parts, Music and TV, as well as no-contract monthly maintenance programs. RFT sells and repairs all makes and models.• Created strategic sales, training and marketing plan with monthly objectives and long term goals.• Instituted “Push - Pull” strategy focusing on both corporate and franchisee stake holders.• Managed key corporate account relationships and 8 team members.• Formulated territories by focusing on “branded concept accounts” which increased 3 territories sales by $700K. • Achieved 9% sales increase after 3 straight flat years. • Attained first ever corporate product listing which will result in $200K in new first year business. • Developed new major quick service chicken chain account order of over $450K in new business.

The industry leader in Drive Thru Windows.• Created sustainable AIA Green LEED product initiatives and marketing programs.• Managed sales and marketing, customer service and service departments - staff of 10.• Negotiated contracts and account relationship management with the major burger national accounts, major coffee, and leading chicken chain resulting in over 75% of total business.

Manufacturer of international foodservice equipment.• Created new business marketing plan from zero dollars to $3.5M in year two.• Developed totally new U.S. parts and service network $300K in new parts sales.• Earned the leading multinational retail chains rotisserie and hot/cold display cases business worth $3M.• Hired and trained new distribution network.

• Developed national accounts central strategy with action plan for $36 million business.• Increased chain account sales by 26% and over $12 million.• Identified new product development opportunities, utilized company’s. resource capabilities resulting in 6 major product launches, generating 20% new business.• Created national account selling programs for rep groups to the end user, chain/dealer. • Collaborated with leading hotel chain with food broker to design new buffet program worth $1.4M.• Negotiated contracts with all major chains.• Certified in Rapport Leadership International Breakthrough Training.