I am a 25+ year marketing and sales executive, 17 of those years as a Chief Marketing Officer (CMO). I am also the Founder, Principal, and CMO of Alinea Growth Advisors, providing bespoke Fractional Marketing Services and Strategic Advisory for middle market Private Companies, Private Equity Firms, Family Offices, and select Investment Banks.We provide part-time, Best-in-Class Corporate Marketing and Strategic Advisory to middle market companies at a fraction of the cost of a full-time Analyst. With Alinea, you no longer need to hire a full-time corporate marketing employee (or team)—but if you already have one, we can help them perform better.❓What if…You could create a Best-in-Class Marketing function within your firm, resulting in greater brand awareness and image; better target market connection; and, of course, increased lead generation, stakeholder interest, and sales growth?❌ Adding more sales people will not help you consistently grow.❌ Adding a junior Marketing Coordinator with 3-5 years of marketing experience (oftentimes in one narrow area of expertise) is the absolute wrong way to improve your marketing function.✅ Start with analysis and strategy, then planning, then tactics and execution, then the measurement of your activities to fine tune your marketing machine.✅ Start with a career marketer for less than the cost of a full-time Analyst or Marketing Coordinator.My career highlights include:✅Evaluated over 6,000 companies for differentiation, competitive positioning, and growth potential.✅Built from scratch 5 marketing and/or sales organizations and turned around another 2.✅Accelerated YOY lead generation by 19% by designing, authoring, and executing on a 14-step proprietary content drip marketing campaign.✅Taught 150 Soviet business managers GTM and entrepreneurship during the time of their governmental coup (Lithuania).✅White paper analysis increased GM from 35% to 55% by refocusing breakeven business services company's niche to target higher-margin Fortune 500 clients, which ultimately positioned the company for its successful IPO (NASDAQ: TTEC). ✅Elected #1 manager (out of 112) nationally in Fortune 100 company’s consumer sales and operations department.✅Positioned and co-raised multi-hundred-million-dollar Limited Partnership Private Equity funds (equity, growth capital, mezzanine).✅Increased intermediary email campaign open rate to 35% through technical rebuild and copy reassessment.Find me here on LinkedIn or via my website at www.AlineaGrowth.com.
Listed skills include Marketing, Marketing Strategy, International Sales, Executive Sales, and 26 others.