Leading marketing and comms for non profit focused on raising finance to end tropical deforestation.

Brand and communications strategist focused on helping business develop sustainability focused campaigns. Clients included a range of Shell sector businesses, including Aviation, Chemicals, Energy and Commercial Road Transport.

Executive Director at Good Relations with responsibility for shaping business and client strategy. The role also includes specific leadership of the growing property PR and marketing practice, helping major property developers and industry bodies communicate their sustainability stories.

Delivery of a new strategy and campaign to rejuvenate the image of pork and drive sales among younger consumers on behalf of British pig farmers. Also focusing on developing plans and narrative to communicate sustainability commitments for the UK meat industry.Results showed a 20% sales uplift in sales during the campaign period - £5.6 of incremental sales for each £1 invested in the campaign.I led on all aspects of delivery from research and insights to creative development… Show more Delivery of a new strategy and campaign to rejuvenate the image of pork and drive sales among younger consumers on behalf of British pig farmers. Also focusing on developing plans and narrative to communicate sustainability commitments for the UK meat industry.Results showed a 20% sales uplift in sales during the campaign period - £5.6 of incremental sales for each £1 invested in the campaign.I led on all aspects of delivery from research and insights to creative development, media buying, PR, social and digital communications and campaign measurement, managing both internal teams and external agencies. The role also included crisis and issues management work to defend the reputation of red meat against regular media stories linking consumption to cancer and other diseases.A second, equally successful campaign using the same assets was rolled out from February 2016 delivering equally strong results.AHBD Pork is the division of AHDB representing pig farmers and processors in England. It is focused on enhancing the competitiveness, efficiency and profitability for the English pig sector and driving demand for English pork and pig meat products in Britain and globally. Show less

Development and delivery of major change communications campaigns within the NHS. The principle project has been NHS Innovation Challenge Prizes, an initiative to identify and spread innovative ideas from the front line to improve outcomes, patient safety and value for money across the wider NHS. Actaivity included management of all communications for the 2013/14 awards programme Role included also included consultancy on the design of the 2014/15 initiative.

Leading account teams across Bell Pottinger and Good Relations clients within the Chime Group. Management of extensive and varied client portfolio and responsibility for new business generation. Highlights included:Leading delivery of global comms campaign to support inward investment for Bahrain Economic Development Board. Coordination network of global agencies to position Bahrain as the ideal business hub for the Middle East.Strategic advice and planning for a revolutionary… Show more Leading account teams across Bell Pottinger and Good Relations clients within the Chime Group. Management of extensive and varied client portfolio and responsibility for new business generation. Highlights included:Leading delivery of global comms campaign to support inward investment for Bahrain Economic Development Board. Coordination network of global agencies to position Bahrain as the ideal business hub for the Middle East.Strategic advice and planning for a revolutionary (and controversial) smoking cessation product set for launch in 2014Delivering an integrated campaign for price comparison site Comparethemarket.com, focus on amplifying its “meerkat” advertising campaign as well as reputation management/brand protectionLeading a major campaign on behalf of British pig farmers calling for higher prices from supermarkets – winner of Platinum Sabre Award and Cannes Lion Awards Directing a successful campaign for Remember a Charity, a consortium of over 140 UK charities which aims to encourage more people to leave gifts to charities in their WillsDeveloping and managing a major internal communications programme for Serco to mark its 25th anniversaryRunning a major global communications campaign for the Australian Trade Commission. Show less

Heading up Good Relations' Corporate and Healthcare practice. Full responsibility for a highly profitable business unit, including financial planning, staff recruitment, training and new business.