Phil Dance Email & Phone Number

Salt Lake City Metropolitan Area

Dedicated consultant to T-Mobile - leveraging custom and syndicated quantitative research to identify media creative strengths and weaknesses to optimize in-market performance. Develop compelling, actionable executive-ready analyses. Perform in-depth data analyses to enhance client’s understanding of creative performance related to target audiences, postpaid/prepaid wireless brands, competitive campaign performances and industry trends.Analyze the creative performance of nationally airing TV and digital ads across the wireless industry among General Market and Hispanic Market viewers using syndicated quantitative research. Identify creative strengths and weaknesses and present compelling, actionable executive-ready analyses.

Slc

I am overseeing revenue and product operations across a diverse and high-profile partner portfolio. Execute proactive management of product integrations, partnership success and continual support of partner organizations. Serve as the primary point of contact for partners ensuring the delivery of exceptional services. Cultivate and manage relationships with partners and key stakeholders. Provide expertise and leadership across sales processes, project management efforts, and service delivery functions. Manage performance of sales strategies against established metrics. Drive the continuous improvement of service, end-user utilization, and partner revenue streams.

Greater Los Angeles Area

Drawing from my expertise, I directed the development and execution of the company vision, objectives, and strategies to drive growth initiatives. Defined the foundational structure. Cultivated key client partnerships leveraged to enhance revenue streams through collaboration and engagement efforts. Optimized relationships with global research partners to drive cost-effective delivery of products and services. My contributions: Championed the establishment of a full-service marketing research company specializing in brand and communication strategies.

Planned and managed brand research and strategic communications projects for international clients specializing in the Internet and Technology industries. Responsible for overseeing studies from proposal stage, through design and fieldwork, ensuring the project is completed on time, on budget and in accordance with client specifications. I oversaw a team of 2 executives and a team budget in excess of $2m. Responsible for the training and development of executives within the team.

Greater Los Angeles Area