Leading pricing and packaging strategy oriented around sustainable revenue growth. Preparing clear research driven financial modeling, outlining overall business impact, and opportunities.Building detailed revenue models that highlight the impact of alternative pricing scenarios, trade offs in customer acquisition, churn, market share and ARR growth; developing pro-forma estimates for conversion and ARR impact.Analyzing market trends and the competitive landscape (business segments, geographies) to identify new creative and strategic opportunities for revenue growth.Managing opportunities for new growth products and/or packaging; creating hypotheses, conducting research, preparing impact assessment and presenting proposals to the pricing committee for approval.

Day-to-day business owner of $40MM profit Ham and Meal Solutions portfolios leading annual strategy reviews, product management, sales communications, budgeting, project management, controlling P&Ls, and monthly results reportingResponsible for launching product innovations by leading cross-functional teams of 20+ people and successfully executing a go-to-market strategy to offer healthy, affordable options to our customers as well as deliver +$5MM of profit to the businessCreated and delivered product strategy presentations for the sales teams to take to their customers focusing on the benefits of each offering that led to all of our customers listing each of the 6 product innovations developed in 2021 Managed inventory planning and improved our product portfolio mix through COVID-19 supply challenges to ensure our top performing items were on shelf keeping customers satisfied

Led all pricing, promotion, and portfolio mix decisions on three established Deli categories using Nielsen as well as predictive market software to strategically drive insights to action and optimize for sustainable profit growthDeveloped and executed a comprehensive price increase plan worth $1.2 MM of profit growth on the Deli portfolio alone to offset the organization’s COVID-19 operational costs, which was presented to and approved by the CEODelivered customer presentations in partnership with the sales team to secure new pricing strategies that expanded volume and the joint profit pool; +$500K of profit growth for Maple Leaf and +$800K for the customer annualizedResponsible for onboarding and training new hires on the Revenue Management team with tools, software, processes, and principles to have them quickly prepared to make positive impacts on the organization

Managed revenue and profit for 3 high innovation categories (Snacking, Pastry Products, and Lunch Kits) by assessing all current pricing and promotional execution while also frequently introducing new strategies through product innovation Planned the first-ever launch into the e-commerce channel and into the gas and convenience channel for the snacking portfolio worth over $4.2MM annually in sales combined for both channelsRecognized at “Annual Values Awards” – nominated as 1 of 20 within organization of 12,500 for “Performance Driven” award

Tracked effectiveness of pricing and promotional strategies on a weekly, monthly, and annual basis using Cornerstone, Nielsen, and SAP tools to make recommendations to adjust strategies in order to achieve business objectives

Created and delivered presentations for the senior leadership team containing search engine optimization as well as website tracking research producing solutions to upgrade the company’s webpages resulting in more viewers and higher usage rates