“Full time people without the Full Time Price”Providing Flexible, Scalable Sales Programming and Distributor ManagementOver 30 years Alcoholic Beverage Sales Management

Managed the national sales of Premium Blend- the industry leader in wine-based spirits, covering 32 states with largest sales concentrated in Florida, California, Texas and New York.Managed product mix and placed new items within distributor partners portfoliosBuilt industry leading sales force to work side by side with Distribution partners including SGWS, RNDC and Breakthru Beverage

Sales Manager/Consultant South Florida and the Caribbean• Responsible for distribution of all Tank Brewing Company brands in On-premise retail locations. • Work with salespeople and management at Gold Coast Beverage to ensure share of mind and productplacement throughout the Gold Coast sales territory.• Responsible for development of a distribution network throughout the Caribbean, to place Tank Brewing Company products while adhering to quality control of products.

• Responsible for representation of all craft/ specialty brands at Gold Coast within Dade and Monroe Counties.• Work with all levels of management and sales representatives at Gold Coast Beverage to ensure proper focus and execution against brand strategies in both On and Off-premise. • Implemented an ongoing brand sampling/training program. Once a month training session in which supplier reps train Gold Coast salesforce, craft accounts, and beer bloggers on their brands.• Assisted and trained all sales personnel for Cicerone Certified Server status in both Doral and Pompano branches• Involved in craft portfolio management/growth- review of prospective new SKUs• Managed the sales strategies for over 20 suppliers, including internal and account specific training

Responsible for representation of Presidente and Presidente Light from Miami to Key West. Worked with all levels of management and sales representatives at Gold Coast Beverage to ensure proper execution in the On-Premise. Gained numerous draft placements for both brands in high volume/ high visibility accountsPlaced a new SKU at Gold Coast beverage, after proving the demand and pre-placing the package.

Responsible for sales, distribution and promotional implementation for launch of Hotel California Tequila- an ultra-premium brand.Established working relationships with the sales force and all levels of management at RNDC.Implemented sales and marketing initiatives to increase sales volumes.Utilized the strength of long-term relationships within trade to gain valuable distribution (Flanigans).Executed consumer based sweepstake program throughout the Florida Keys.Sold 250+ 12 bottle cases($140,000) at an extremely elevated PTR

Division manager for Sales, marketing and overall volume for Singha Beer from Thailand. Worked directly with Southern Wine and Spirits(Florida) and General Beer Wholesale(Georgia) salesforce and management to maintain and implement brand initiatives and programming. Responsible for sales volume and communication with distributor partners throughout Florida and Georgia while maintaining focus on major brand initiatives within existing and new outlets.Responsible for the sales, marketing, and promotional implementation for Singha Beer in the Southeast. Maintaining over 400 dedicated outlets- Thai Restaurants while growing the non-traditional segment of the market.Work with pricing and inventory control personnel at the distributor level to maintain brand goals and overall initiatives. Transitioned Singha brand from SWS to the 7 distributors within the Miller Brewing network after SWS sold their beer interests within the state of Florida.

Responsible for overall management, including sales and distribution of Miller Brewing Company import and craft brands in South Florida.Planned and implemented all local/national trimester plans with distributor sales managers in all channels of trade.Used extremely targeted distribution approach to show consistent double digit growth on Peroni and Pilsner Urquell.Managed large tactical, promotional and brand budgets exceeding $900,000 and ensured all checkbooks and budgets were updated in a timely manner.Communicated and presented all corporate direction, initiatives and incentives to all levels at the distributor.Managed 2 agency employees dedicated to building brand awareness through promotions and special events.Developed and executed large, upscale "Launch" events for the Peroni Nastro Azzurro brand. Branding and event execution recognized nationally

On-Premise Manager South BrowardResponsible for image, sales marketing and promotional implementation for Anheuser-Busch products in 150 accounts. Positive sales trends for first half of 2000.Responsible for product distribution and new placement in a varying array of accounts.Turned a negative trending area into positive trends within months of taking over responsibility.

Middle-management position at this Anheuser-Busch distributor, directly responsible for the service, sales and marketing support for approximately 500,000 cases in sales. Supervised the daily responsibilities of ten employees in approximately 800 accounts.Turned negative trending area to positive sales volumes and built a strong team atmosphere.

On-Premise District Sales Manager MiamiResponsible Middle Management position at this Anheuser-Busch distributor, directly responsible for the service, sales and marketing support for approximately 500,000 cases in sales.Supervised the daily responsibilities of ten employees in approximately 800 accounts.Used Turned negative trending area to positive sales volumes and built a strong team atmosphere.; Directly accountable for all sales and relations with On-Premise chain accounts.Planned and Organized special events ranging from small festivals to large events such as: Coconut Grove Arts Festival and Calle OchoManaged all Anheuser-Busch alcohol awareness and Education programs in Miami.