• Efficient brand management of the complete Sorbet portfolio, including:o own and drive the positioning and full execution of Sorbet as one South Africa’s best-loved beauty brands, including promotions, promotional merchandising assets, in store execution, influencers activation (when retailer-specific), while feeding to/working with Brand Marketing on digital needs;o achieve critical targets, goals and/or strategic objectives set by leadership team;o deliver on business goals and… Show more • Efficient brand management of the complete Sorbet portfolio, including:o own and drive the positioning and full execution of Sorbet as one South Africa’s best-loved beauty brands, including promotions, promotional merchandising assets, in store execution, influencers activation (when retailer-specific), while feeding to/working with Brand Marketing on digital needs;o achieve critical targets, goals and/or strategic objectives set by leadership team;o deliver on business goals and targets through engaging customer channels and experiences;o integrate customer insights into the marketing and communication plan;o track budgets with an eye towards maximising gains and reducing costs; o effective strategic brand relationships are managed effectively (market share and profitability); o conceive of and launch social media campaigns in line with the Sorbet brand and maintain the numbers on this platform. • ClubCard Magazine:As Managing Editor:o brainstorm and produce content that is fresh, relevant, and on-trend for the digital readership;o build a strong digital presence; growing the audience across digital and social media platforms; producing detailed reports; and contributing to the profitability of the brand;o increase the number of copies received/read by customers and evolving the look and feel of the content; o oversee the digitalisation of the magazine as a second channel in the 2019 financial year (current strategy); ando ensure content is of the highest standard, seeing it through from raw copy to published proofs.• Conceptualise beauty publications and inserts in print media, which included:o managing all inserts and newsletters in magazines and newspapers (such as Be Beautiful – Drum, Bona, True Love for inserts and Sunday Times Fashion Weekly for newsletter);o providing creative approvals on all newsletters and inserts content; and o acting as liaison between management, agency and suppliers. ...[See detailed CV for full KRs] Show less

• Presented and executed creative ideas for new brand marketing activities.• Conceived of and created new artwork and concepts for print and online media adverts, brand launches and social media campaigns.• Managed monthly and annual budget, forecast future budgetary needs and identified variances between actual and budgeted financial results at the end of each reporting period.• Tracked budgets with an eye towards maximising gains and reducing costs.• Prepared reports on brand… Show more • Presented and executed creative ideas for new brand marketing activities.• Conceived of and created new artwork and concepts for print and online media adverts, brand launches and social media campaigns.• Managed monthly and annual budget, forecast future budgetary needs and identified variances between actual and budgeted financial results at the end of each reporting period.• Tracked budgets with an eye towards maximising gains and reducing costs.• Prepared reports on brand performance and sales and suggest spending improvements that increase profits.• Met with stakeholders to determine brand objectives and strategies.• Developed and optimised marketing campaigns (product launching and promotion).• Coordinated special events and projects on time and within budget. • Monitored stock through all distribution channels to ensure uninterrupted supply.During 2017, the Group restructured, and my role transformed from being focused on labels to purely focusing on customer marketing, which include:• As ClubCard Magazine editor, managed publishing process, quality controlled all content until send-off to press. This included:o providing guidance on issue content, themes, advertisements, focus pieces, product recommendation and placement;o proofreading all content and suggest improvements;o checking consistency in layout and key words to ensure the highest quality of the final product;o acting as liaison between internal editing process and publishing house editor; and o analysing and reporting on the effectiveness and impact of strategies and campaigns. • Coordinated beauty publications and inserts in print media, which included:o managing all inserts and newsletters in magazines and newspapers (such as Be Beautiful – Drum, Bona, True Love for inserts and Sunday Times Fashion Weekly for newsletter);o providing creative approvals on all newsletters and inserts content; ...[See detailed CV for full KRs] Show less

• Sourced new merchandise, managed product development and ensured quality control.• Fostered trust relationships with vendors to achieve better pricing and quality of services as well as establish annual trading terms.• Briefed and approved packaging concepts and brand artwork.• Liaised with marketing teams to determine competitive pricing and promotional activities of a product category.• Forecasted product demand to ensure the sustainability of inventory.• Assumed… Show more • Sourced new merchandise, managed product development and ensured quality control.• Fostered trust relationships with vendors to achieve better pricing and quality of services as well as establish annual trading terms.• Briefed and approved packaging concepts and brand artwork.• Liaised with marketing teams to determine competitive pricing and promotional activities of a product category.• Forecasted product demand to ensure the sustainability of inventory.• Assumed responsibility of budget development and revenue for category.• Identified target audiences and devised campaigns that engage, inform and motivate.• Measured and reported on performance of all marketing campaigns and departmental performance and assessed against goals (ROI and KPIs)Achievements:- Managed buying for R230m portfolio, 1200+ SKU’s, across 8 categories.- Turned around “Nail Studio” from double digit decline to showing 4% growth.- Exploited market specific events (such as Christmas, Mother’s Day, etc.) and grew Christmas Gifting category by 23% vs decline of previous year with 90% sell-through.- Part of team that achieved the highest value promotion in 2016 (R54m).- Re-launched private cosmetics brand, Smudge, including introducing and developing new range of nail lacquers.Brands:- NYX, Rimmel, Yardley, Private Label & Gifting, Nail Studio Show less

• Conceptualised and sourced Sorbet electrical range and Salon Series electrical range.• Evaluated supplier options according to prices, quality etc. and determine the best choices.• Assisted with choosing and purchasing new products and checking the quality and popularity of those already on our shelves.• Ensured the timely delivery of products and compliance with the contracts of purchase.• Monitored stock levels and assisted with planning for buying within budget; chased… Show more • Conceptualised and sourced Sorbet electrical range and Salon Series electrical range.• Evaluated supplier options according to prices, quality etc. and determine the best choices.• Assisted with choosing and purchasing new products and checking the quality and popularity of those already on our shelves.• Ensured the timely delivery of products and compliance with the contracts of purchase.• Monitored stock levels and assisted with planning for buying within budget; chased suppliers for stock delivery deadlines. • Performed ad hoc tasks such as assisting with customer queries, presentations and listing of new products. Chasing suppliers for promotional price confirmations, keeping product data updated and assisted with launching and promotional leaflets. Show less

• Presented projects and developed creative presentations of new ranges. • Researched data and analysed insights to determine industry and consumer trends.• Discovered and purchased new products and checked the quality and popularity of those fittings and garments already on shelves.• Analysed market trends to stay abreast of what is selling currently and what may be selling in the future specific to the South African marketplace.• Evaluated supplier options according to prices,… Show more • Presented projects and developed creative presentations of new ranges. • Researched data and analysed insights to determine industry and consumer trends.• Discovered and purchased new products and checked the quality and popularity of those fittings and garments already on shelves.• Analysed market trends to stay abreast of what is selling currently and what may be selling in the future specific to the South African marketplace.• Evaluated supplier options according to prices, quality etc. and determined the best choice. Show less