Brought onto a variety of projects and contracted out by MEV, a software development partner that helps companies achieve their goals with a range of product development and staffing services.• Helped companies of all sizes, from tiny startups to Fortune 500s, successfully discover opportunities and achieve business goals with effective product strategy.• Worked at every stage of the product design lifecycle, ensuring that user insights validate and drive product design strategy.• Experienced with a wide range of products, including enterprise SaaS solutions, big data visualization tools, and B2C mobile apps.• Helped align internationally based development teams with US-based companies.

• Designed LG’s first Telehealth product from conceptualization to execution, now in use at multiple hospital systems. The product involved multiple interwoven applications, including provider-side calling for use by clinicians, a patient monitoring application, and a patient-side interface.• Conducted research and moderated interviews, resulting in extensive research artifacts such as archetypes, story mapping, data flows, and other documentation that informed the product strategy.• Led ideation, prototyping, and testing cycles focused on user insights and validation.• Developed and presented strategy options to stakeholders that balanced users' needs and business goals with timeline, hardware, and engineering constraints.• Created a design system and user flows for use across multiple products.• Ensured adherence to design best practices, standards, and brand consistency.• Conceptualized and collaborated with engineers on AI model frameworks.• Innovation: Led parallel research, development, and validation of a product vision leveraging emerging technologies/AI and LG's hardware to address major challenges in inpatient care within hospital systems. • Innovation R&D resulted in documentation of a defined vision, product strategy, and roadmap, which were handed off to an incubation team for further development.

• Led the design of a B2C app that visualizes and controls home energy gathering, storage and usage, integrating with solar panels, home batteries, smart breaker panels, and local energy networks• Design product experience from concept to completion• Extensive user interviews to define personas, problems, story maps and jobs to be done• Collaborated on ideation with PO, Engineers, Researchers and Data Scientists to develop solution hypothesis• Storyboards, wireframes, high-fidelity designs, and interactive prototypes• Validated design strategy through generative and evaluative research, prototype, and functional app testing• Created and managed design system, UX flows, and interaction specs

Led the redesign and expansion of Quantuvis’ enterprise drug pricing and contracting product, driving sales efforts that extended the customer base to the majority of US pharmaceutical companies, cementing Quantuvis as an industry-standard rebate management solution.• Conducted and synthesized learnings from research resulting in artifacts such as personas, data flows, journey maps and functional requirements• Aligned business objectives with a variety of users' needs through deep domain and user study, driven by interviews with domain experts and end users• Drove end-to-end design process from discovery to execution including building out and managing design system, wireframing, UX flows, interactive prototypes, and validation of product hypotheses • Cross-functional collaboration with PM, PO, Subject Matter Experts, Dev, BAs and Sales to ideate and define product strategy at various stages of products growth

Designed an enterprise customer portal for the world’s first multi-cloud platform including capability for network monitoring, storage configuration, and data disaster recovery that supported growth to over 40 Fortune 500 and Global 2000 customers.• Led extensive discovery with subject matter experts to drive story mapping, personas and product strategy• UX & UI Design: Information Architecture, developing consistent & reusable UX patterns designed for platform growth, design flows• Data Visualization: Designing interactive data visualization that allows customers to understand and control various connections & data flow between cloud providers

- Data analytics and visualization software to help sales force and pull-through management understand market structure and major forces operating within a market.- Two ipad applications cohesively visualized multiple complex data sets for intuitive analysis and insights- Collaborated with end users and subject matter experts to craft simple and clear visualizations for complex sets of data and messaging- Unique interaction design was required for one of the apps that would use app to support a sales effort/presentations to clinicians in the field

Designed Aristotle Circle’s web-based software that managed different elements of its rapidly growing business providing admissions counseling, tutoring and test prep for thousands of students worldwide. • Led discovery process to understand Aristotle’s complex business needs • Requirements documentation • Wireframing to nail down information architecture and User Experience for the 3 separate but interconnected parts of the system • UX needed to differ greatly for the 3 applications which each served a different type of user, all with different needs; parents, tutors and Aristotle Circle administrative staff • Updated Aristotle’s brand identity to drive the UI design

- Designed a two part system consisting of an internal communications website aimed to serve as a hub for various news and communication publications and a specialized inventory management and search tool for High Jewelry items.- User research, wireframing and prototyping- Align with Cartier’s branding guidelines while branching out for as unique offshoot