Responsible for:-Creating comprehensive digital and traditional marketing strategies tailored to meetbusiness objectives, target audience demographics, and industry trends-Distribute engaging and relevant audience-based content across various channels forcohesive messaging, including website, email, and digital platforms-Monitoring and analyzing campaign performance metrics using tools like GoogleAnalytics, social media insights, and email marketing platforms. Provide campaignoptimization recommendations to improve ROI-Utilizing audience research and data analysis to identify and segment target audiences,ensuring that marketing messages resonate with specific customer segments-Act as the main point of contact with media agency, which includes daily management ofcompany’s advertising efforts such as: planning, executing and optimizing advertisingcampaigns across various platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.,to increase brand visibility, drive website traffic, and generate leads.-Tracking and managing METUS’ advertising budget-Designing, executing, and analyzing email marketing campaigns to nurture leads,promote products/services, and drive conversions through effective segmentation,personalization, and automation

Responsible for Demand Generation event and product launch campaigns-Key strategist and project manager from campaign inception and strategic briefs to execution and reporting for WypAll, Scott 24, Polaris, and other key product launch and re-launch campaigns and go-to-market operations-Coordinated cross-functional campaign development between category leads, creative teams, global integrated marketing, legal and regulatory, and sales to drive revenue opportunities-Proactively communicated customer needs and views throughout campaign development via market research and other key insights to ensure storytelling efforts are on the mark-Partnered with customer and product marketers for key product launches, ABM campaigns, tradeshows, and other crucial initiatives, leveraging strong interpersonal skills and problem-solving approaches to optimize the customer experience-Directed external publisher content curation and creation process, gaining alignment across various stakeholders in sales, product marketing, creative marketing, and moreContinuously improved Demand Generation and marketing analytics-Worked with Sales Analytics Manager to greatly improve revenue and opportunity tracking in Power BI – provided constructive feedback on dashboards metrics enhancements-Drove improvements and additions to SFDC Contact by Market Segment report, which is crucial for list curation, assembly, and analysis-Developed methodology for analyzing end user and distributor purchase history for message segmentation-Brought webinar reporting in-house for marketing, providing team with crucial insights and lead information

Managed various multi-functional projects to deliver high-impact results -Delivered more accurate, highly visual reporting by driving implementation of new model for primary sales incentive report (DPS) on Tableau and SAP HANA for the first time -Made major technical changes to chargeback adjustments to refine results for the business by coordinating IT, Market Intelligence, and Sales Finance teams in the midst of intense Year End reporting restatements -Renovated distributor data to bring information up to date while working with Market Insights and Customer Master Data teams to ensure channels, tiers, and other key data points remained accurate for sales and leadership usageContinuously improved 10+ sales incentive reports for KC Professional regularly viewed by leadership -Reduced month end process from five days to four by implementing SAP HANA query automation and developing more efficient multitasking processes, saving thousands of dollars in annual labor hours and providing a major step change in delivery time for results -Responsible for all month end reporting data improvements, coordinating efforts between Customer and Product Master Data, Market Insights, CBS, Business Intelligence, IT, and other teams as necessary -Developed lead-generation methodology for Inside Sales team to help drive revenue generation -Cooperated with Customer & Market Intelligence team to assist with efforts to create KCP’s first-ever customer P&L reports -Performed key ad-hoc analysis when necessary for major customer changed to determine impact and mitigate issuesKey contributor to sales training efforts -Conducted and assisted with both individual and group finance report training sessions -Member of team devoted to creating finance multimedia training series -Main point of contact for all deep-dive questions regarding reports and report enhancements, helping to drive informed sales decisions and actions

Steered cross-functional solutions and results -Cross-functional project manager for successful expiration date/batch code software upgrade six years in the making, touching supply chain, quality/legal, Consumer, IT, and more. Resulted in 200k+ in fine avoidance and future-proofing organization -Project manager of multi-stakeholder effort to expand SAP’s unit of measure capabilities, with potential for $500,000 in additional revenue with Amazon alone -Key contributor to e-commerce database construction and analysis with KCP customer Afflink: projected revenues of over $800,000Drove EDI proficiency, analysis, and operational execution efforts -Leveraged strong communication skills to create KCP’s first EDI training program, including multiple modules, supporting documents, and performance checks -Balanced daily multitasking efforts with reduced team headcount while supervising customer accounts to maximize EDI compliance and hence cost savingsChanged the way CBS resolves problems through continuous improvement -Founding member of PDCA roll-out team, streamlining process and launching effort to resolve ongoing issues

Customer Engagement Speaker - IBM’s Amplify 2015 ConferenceDeveloped and executed email marketing automation campaigns from planning to long-term maintenance -Managed customer accounts for the duration of strategic automation campaigns. Organized and reorganized internal flow charts and integrated program plans as necessary -Designed and created automated email marketing scoring and analytics system, automated data-driven email delivery, and intricate logic testing procedures while ensuring alignment with messaging strategy -Assembled campaign reports with actionable conclusions and recommendations -Ensured that all designs, developer code, and video media work met or exceeded prescribed standards via quality control checks and follow-upDemonstrated excellence in B2B project management -Responsible for aligning strategic direction with tactical operations while considering audience-specific messaging -Accounted for and interacted with decision-making units during advanced client projects from SOW/MSA phase to fulfillment of purchase order within tight deadlines -Organized efforts and created project plans including for-profit and non-profit clients, assembling Gantt charts for timing and resource allocation and advanced spreadsheets for multistage budgeting and logistics -Oversaw major email marketing project launches and close-out processes including documentation, training, metrics tracking, and sign-off while working with internal and third-party SMEs -Managed internal and external workflow between all employees, contractors, and other service providers

Demonstrated tactical and strategic leadership-Supervised a team of marketing analysts, providing training and guidance directly from college to career-level performance -Responsible for client account management and communication, including analytical report walkthroughs and progress reports Managed SEO campaigns (PPC and Organic)-Researched keywords and traffic data to assemble keyword reports and SEO proposals-Managed multiple PPC accounts on platforms such as AdWords, Facebook, LinkedIn, ReTargeter, etc.-Conducted client SEO training sessions for onsite and blogging optimizationDrove creative marketing results as Lead Copywriter-Wrote creative copy for a very diverse small to medium business client base in multiple formats, including blogs, social media pages, PPC ads, homepages, landing pages, supporting case studies, etc.-Responsible for creating and editing automated Infusionsoft email templates, follow-up sequences, and sales funnel content, as well as sending out newsletter blasts (also familiar with MailChimp)

• Highest GPA in the Mike Cottrell School of Business• Scored in top 5% (highest category) on the nationwide Business Major Field Test • Beta Gamma Sigma Honor Society• Phi Kappa Phi Honor Society• President’s List for six consecutive semesters• Who's Who Among Students in American Colleges (twice)• Served on Leadership Team of Wesleyan church group

• Responsible for large mailing database (including integrity and maintenance)• Participated in customer service management• Worked in multiple areas of the direct mail process• Additional skills: Direct marketing advertising techniques and effective written customer communication

• Repaired school computers as needed, including software updates and hardware upgrades/replacement• Assembled desktop machines from scratch• Worked with teachers to troubleshoot computers

• Participated in primary data center setup• Participated in laptop setup for 50 person office• Updated engineering diagrams• Worked in a cooperative team with constant communication and feedback