Deputy lead for road danger reduction and schools education programmes. Achievements include:- Overhauling the strategic communications approach to road danger reduction and creating a new multi-million pound ATL campaign to address the underlying culture problem. This project is currently in progress and requires extensive strategic and creative development, media planning, project and financial management and co-ordination amongst internal and external stakeholders to ensure everyone leverages the proposition in their work throughout London. - Leading the development of a multi-million pound ‘healthy streets officers’ behaviour change programme that encouraged more people to walk and cycle. The project required successfully shaping the programme from inception, leading a competitive tender, gaining stakeholder buy in from all 33 London boroughs and internal TfL stakeholders, establishing a new team with selected supplier and directing the rollout across London.- Developing a new brand proposition, visual identity, tone of voice and brand guidelines for TfL’s schools programmes to improve brand attribution for TfL.

A new role with the aim of embedding an integrated planning process to create one comms plan across the charity incorporating all major campaigns. Responsibilities include developing the annual plan, defining audience strategies, creating a new reporting dashboard to monitor and evaluate activity against agreed KPIs, creating and implementing a campaign planning process and project managing the launch of the BHF rebrand.

Daily management of the BHF brand and responsible for delivery of key strategic projects including revising the brand framework, developing the brand in retail and delivering a brand training programme. Line manage a team of two to ensure the brand is aligned across the charity.

Developed multi million pound ATL brand marketing campaigns from inception to bring our Fight for Every Heartbeat brand proposition to life and achieve set brand objectives. Achievements- Played a leading role in the development of the ‘Heart Disease is Heartless’ campaign, including the ‘Classroom’ TV advert which research found to be the British Heart Foundation’s best ad ever.- Constructed new marketing campaign process that included fresh approach to campaign planning, a new responsibility matrix and standard deliverables for teams.

Worked across two priority national campaigns. Role involves managing and executing campaigns from start to finish.

Role in the Studios marketing team specialising in media planning and buying. Responsibilities include management and communication of European media plans, developing and executing pan-regional campaigns, media strategy creation, performing bespoke competitor, consumer and marketplace analysis and people management of communications agency and team intern.Previously held role in the Marketing Communications team working with stakeholders across the business to put the consumer first and develop cohesive marketing communications strategies for company priority titles whilst championing new digital platforms. Role included developing an overall strategic communications approach, conducting consumer insight studies, defining consumer insights/phasing/targeting/ platforms and providing campaign ‘health checks’ prior to product launch.Achievements- Planned and executed pan-regional campaign on ‘Iron Man 3’ encompassing creative development and media buys for TV, digital and sponsorship across 16 markets. - Executed the UK digital marketing campaign for ‘Brave’ which included integrated partnerships across Stardoll and Spill games.- Led the selection process for an EMEA digital adserver working alongside legal, sourcing and marketing teams to deliver significant savings. Received the Disney Star Award for this project. - Developed and executed the studio audience segmentation market research study for eight major European markets to understand home entertainment buying and cinema going habits. - Marketing Communications lead for ‘Lady and the Tramp Diamond Edition’, ‘War Horse’, ‘The Muppets’, ‘Epic Mickey 2’ and ‘Disney Infinity’.

Worked across a diverse range of clients including Warner Bros., Canon and TV Licensing. Main purpose of the role was to assist in the planning of, then managing the execution of digital media plans. Duties included client management, timeline management of creative agency, negotiation of rates with media owners, booking of plans, creative asset management and adserver trafficking. Achievements- Given responsibility to plan campaigns for Canon as well as executing six figure ‘Take Stories’ brand campaign.- Acted as key daily point of contact for Canon client on digital campaigns.

A fulfilling introduction to the whole marketing mix. Role required the coordination of publicity, creative artwork approvals and general marketing queries from the Eastern European markets with LA head office as well as executing pan-EMEA marketing plans on each movie title.Achievements- Led the execution of pan-EMEA marketing plans for ‘Speed Racer’ and ‘Fool’s Gold’. - Developed a new online approval process for European markets to submit their local titles to Burbank. It improved efficiency and accuracy whilst reducing e-mail correspondence.