Philip Lavelle Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

In my capacity at Stockland, I spearhead comprehensive efforts to optimise our online presence and align it with brand objectives. Collaborating with the broader marketing team, I oversee the creation of engaging platforms for our target audience, leveraging Sitecore, Optimizely and other CMS platforms to meet specific business and marketing requirements.

Management of Athenry Credit Union website and app platforms. This includes writing copy, reviewing architecture, project managing enhancements, website streamlining, A/B testing, page engagement optimisation and reviewing analytics to improve the end-user experience and quantify future development. Developed and implemented advertisement channels that speak directly to our target audience that are cost-effective and offer the best return on investment. Management of all online PPC advertising mediums, including Google, Facebook, Instagram and LinkedIn Ad Manager Accounts.Analyse member data, online data, host surveys and focus groups to report on current market trends and identify possible opportunities for Athenry Credit Union.Content creation that includes video creation from storyboarding to project completion.Advertisement design for online media, print, point of sale and promotional displays.Creatively write radio scripts, manage the development of radio advertisements and schedule advertisement slots with radio stations that speak to our target audience. Created and managed Youth Ambassador Programme with local secondary schools, where Students become Credit Union Ambassadors and promote the credit union brand within the school, clubs and societies they partake. Trained, provided materials and supported all team members toward ongoing growth development initiatives, products and services.Organisation of and overall management of all credit union engagement days, events and activities.Acted as the key credit union representative with all media. Negotiator in all potential sponsorship partnerships with community organisations.

In my role on the Credit Committee, I ensure that lending decisions comply with the Current Lending Policy. I also review high-value and complex lending requests to ensure they meet our standards.

Ireland

Management of Athenry Credit Union website and app platforms. This includes writing copy, reviewing architecture, project managing enhancements, website streamlining, A/B testing, page engagement optimisation and reviewing analytics to improve the end-users experience and quantify future development.Developed and implemented advertisement channels that speak directly to our target audience that are cost-effective and offer the best return on investment. Management of all online PPC advertising mediums, including Google, Facebook, Instagram and LinkedIn Ad Manager Accounts.Analyse member data, online data, host surveys and focus groups to report on current market trends and identify possible opportunities for Athenry Credit Union.Content creation that includes video creation from storyboarding to project completion.Advertisement design for online media, print, point of sale and promotional displays.Creatively write radio scripts, manage the development of radio advertisements and schedule advertisement slots with radio stations that speak to our target audience. Created and managed Youth Ambassador Programme with local secondary schools, where Students become Credit Union Ambassadors and promote the credit union brand within the school, clubs and societies they partake in. Trained, provided materials and supported all team members toward ongoing growth development initiatives, products and services.Organisation of and overall management of all credit union engagement days, events and activities.Acted as the key credit union representative with all media. Negotiator in all potential sponsorship partnerships with community organisations.

County Galway, Ireland

Maintained the University’s online presence by utilising current marketing tools and introducing new marketing mediums to speak with the target audience. Implemented the universities marketing campaigns and maintained NUI Galway’s corporate brand online.Project managed new website development for university departments from initial engagement to delivery.Created designed new website projects through to project completion. Managed all social channels for the purpose of PPC and organic campaigns in line with the annual marketing plan, these social channels included Facebook, Instagram, YouTube, Twitter, Snapchat, SoundCloud and Linkedin. Reviewed all analytical tools, producing reports evaluating the effectiveness of the university website and online marketing channels to continually improve engagement with target audiences.Designed and created content for various university departments. This included video, print, online images and website landing pages.

Auckland, New Zealand

Operationally active, maintaining communication, leading daily shift briefings and ensuring accurate use of the time.Ensured that Depot achieved the budgeted margins on beverages in line with targets set.Maximising customer satisfaction by ensuring efficient and effective management of all customer issues. Produced and implemented clear standards of procedures.Trained staff to the highest standard, providing resources and support to maximise staff satisfaction.Responding to new trends in the local and international beverage industry.Handling of invoicing, purchasing, and monitoring of stock control.

Ireland

Maintaining all digital platforms website, social media, PPC and email marketing.Developing, presenting and implementating of marketing and development plans. Liaising with board members, management, staff, local companies and the community to increase brand visibility.Developing, planning, facilitating and reviewing PR events.Collaborating with other Credit Union groups to work on future ideas and joint projects.Liaising with media platforms and graphic designers to incorporate our marketing plans.Production of scripts and managing slots for radio adverts.Incorporating staff on marketing plans and providing training on their involvement.Analysing Google Analytics & social media insights to understand and interact more effectively with the target market.

Athenry Co Galway.

Athlone Co Westmeath.

Athlone Co Westmeath.

Galway City.

Honours Degree, Business Management

Course Coverage: Strategic Management, Irish Economy, Enterprise IT, Strategic Marketing, Organisation Theory, People Management.

Degree, Business Marketing

Course Coverage: E-Business Information Systems, Enterprise Development, Financial Management, Operations Management, Enterprise Project.

Licensed Controller Qualification

Duty Manager Licence

Certificate, Departmental Management And Supervision

Course Coverage: Role of the Manager/ Supervisor, Standard of Performance and Time Management.

Certificate, Responsible Serving Of Alcohol

Course Coverage: Facts about Alcohol, Alcohol and the Law,Monitoring the Bar, Underage/Test Purchasing and Alcohol Policy Development.

Certificate, Advanced First Aid

Course Coverage: Assessment, Accident scene management,Traumatic stress, Circulation, wounds/bleeding, Respiration, CPR/AED training.

Certificate, Train The Trainer Program

Train the Trainer Program.

Certificate, Bar Services

Course Coverage: Facilities Operations, Bar Service, Wine Appreciation, Information Technology, Beverage Studies, Advanced Bar Operations.

Higher Certificate, Business Studies

Course Coverage: Year 1: Financial Accounting A, Computer Applications, Economics, Learning and Development for Higher Education.

Education record

Junior Certificate and Leaving Certificate.

Diploma, Personal Trainer, Distinction

Diploma, Gym Instructor, Distinction