Philip L. Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam Area

My role at this retail shop was to serve as the face of the brand on-site, providing professional advice and support to customers when purchasing products. I exemplified excellent communication and negotiation skills to achieve sales targets. I have sold and negotiated with customers in different languages, such as English, Dutch, Chinese, and Malay. Being a team player with a proven ability to work independently, I have improved processes and implemented all marketing measures to promote the brand and sales.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:● Formulated a product storytelling pitch for a new collection and upsold the current product palette and consumer storytelling, achieving the highest single sale KPI in the company at €750 and sustaining an 18% conversion rate, the highest being 27%.● Consistently maintained an average price ticket of €110 per transaction, 35% above the expected price.● Amplified the UPT to 1.35 by coaching team members on effective upselling techniques and developing a product palette guide.● Constantly improved store operations through product placement and working with visual merchandising.● Trained team associates in sales strategies and product storytelling to quickly connect with consumers.

During this time, I learned how to develop an online store on a leading e-commerce platform, Shopify. I collaborated with suppliers to conduct MOQ and sampling, a process called when sending a message to the drop ship person who creates the products. I harness my skills in A/B testing, brand image development, and product style guides, as well as using integrated different apps for shipping, marketing, language, and tax processing.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:● Conceptualized a cohesive branding image by designing imagery, editing themes, and creating logos, brand color, and product style guides. ● Implemented automated accounting and stock management processes using Google Sheets. ● Developed expertise in Meta Business Suite to monitor social media performance and customer engagement.

Amsterdam, North Holland, Netherlands

During my tenure at the company, I had the chance to showcase my flexibility, organizational skills, and capability to manage various aspects of e-commerce operations. Being passionate about fashion and brands, I have successfully handled daily e-commerce activities, such as merchandising, market and trend research, and competitor analysis. I coordinated demand optimization, just-in-time inventory restocking, and invoice management for internal brand production.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:● Leveraged effective commerce strategies by conducting competitor analysis and researching trends, style forecasting, and process design elements.● Recommended layered storytelling combined with related items and color psychology utilization in discounts.● Efficiently managed the weekly stock replenishment based on product performance in-store and resolved NOS and delivery issues for 3 brands across 7 stores.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

As a reliable Executive Assistant, I have strategically managed the campaign calendar and order purchasing while coordinating various marketing initiatives and brand campaigns. I led and coached cross-functional teams in developing go-to-market designs and monitoring budget and resource allocations. With my exceptional customer service skills, I have resolved various client issues, built long-term client relationships, and delivered the best customer experience, which resulted in client satisfaction and retention.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:Instrumental in steering the KLIA 25th anniversary campaign that achieved 170M entries, collected 3M receipts, and increased sales growth by 24% and MYR 135M.Spearheaded the marketing campaign, packaging production, and photography production for 2 new products under Massimo Bread Company FMCG and primary marketing campaign video.Played a critical role in producing the Mother’s Day primary campaign video, resulting in 4.3k likes and 566k views on Facebook, and a contest video, reaching 315k views, 2.2k likes, and a 6% increase in engagement rate.

Bachelor Of Arts - Ba, Fashion And Business Development, 7.5

2 years intensive course+ 2 years flexible program on Fashion And Design that further nurtured presentation, graphic design and sewing.

Bachelor Of Arts - Ba, Urban Planning And Management