Ecommerce Marketing Manager, Bt Business
London, United Kingdom
Working on the Graduate programme responsible for the creation of the first online service capabilities i.e. order, fault & inventory tracking & order placement for the UK Corporate & Public sector. This was delivered through customer focus groups, process re-engineering & online customer experience design. Developed the eCare (online service) strategy for the Corporate & Public sector as part of the integrated multi channel model that was introduced to Major Business. Managed the delivery of… Show more Working on the Graduate programme responsible for the creation of the first online service capabilities i.e. order, fault & inventory tracking & order placement for the UK Corporate & Public sector. This was delivered through customer focus groups, process re-engineering & online customer experience design. Developed the eCare (online service) strategy for the Corporate & Public sector as part of the integrated multi channel model that was introduced to Major Business. Managed the delivery of the first unified Major Business web channel, incorporating content & capability harmonisation.Repsonsible for the creation & migration of the UK Corporate & Public sector web channel to the new BT.com platform. This involved leading pan-business virtual teams (stakeholders from marketing, sales & service) & customer focus groups to aid the creation of the new online capabilities, utilising online best practice where applicable from external benchmarking & research, & managing through to the delivery of the new online web channel (bt.com/uk) encompassing the closure of 10+ previous business sites; the implementation of the largest Platform with business managed CMS across BT at that time; Management of internal & external suppliers in the delivery of the new web channel; worked on the creation of the pan BT BT.com brand design guidelines for Major Customers; Show less