Ecommerce Marketing Manager
London, England, United Kingdom
Working on the Graduate programme responsible for the creation of the first online service capabilities i.e. order, fault & inventory tracking & order placement for the UK Corporate & Public sector. This was delivered through customer focus groups, process re-engineering & online customer experience design. Developed the eCare (online service) strategy for the Corporate & Public sector as part of the integrated multi channel model that was introduced to Major Business. Managed the delivery of the first unified Major Business web channel, incorporating content & capability harmonisation.Repsonsible for the creation & migration of the UK Corporate & Public sector web channel to the new BT.com platform. This involved leading pan-business virtual teams (stakeholders from marketing, sales & service) & customer focus groups to aid the creation of the new online capabilities, utilising online best practice where applicable from external benchmarking & research, & managing through to the delivery of the new online web channel (bt.com/uk) encompassing the closure of 10+ previous business sites; the implementation of the largest Platform with business managed CMS across BT at that time; Management of internal & external suppliers in the delivery of the new web channel; worked on the creation of the pan BT BT.com brand design guidelines for Major Customers;