Include Acting Head of Community Engagement, March 2023-May 2023

You know how 80s supermodels wouldn’t get out of bed for less than $10,000 a day? Well, I'm a little like that about communications strategy. At Incredible Communications we don’t do your tactics without it. It may be staid and feel a little bit boring, because, heck, you love assembling the parachute as you jump out the plane, right?But without a great strategy your content and communications will be a #fail. How do we know? Because we’ve picked up the pieces too many times to count. Don’t crash your communications and content. Get some help with your communications strategy first.

Studies show that publicity is considered the best way for creating credibility and awareness among the general public, far outweighing advertising. Even better – unlike advertising, which you can pay thousands of dollars for – publicity is FREE.Become the Expert: You have a great story, sharing it with the world means that your opinion will be valued and more people will want to work with you.We have a variety of digital PR tools at our disposal that will get your business noticed. Media placement services, social media marketing, reviews, influencers and high quality web content will get people interested.Want old school? We do ‘traditional’ media, PR and publicity too.

Get yourself a megaphone for your business and pump it full of personality. Don't worry, Incredible Communications does all the work. We'll set up your Facebook, LinkedIn, Twitter, Instagram and more, and help you find you more followers, friends and fans. By interacting with current and potential customers, we bring your brand personality to life and attract raving fans who want to do business with you. Our social media marketing services are an essential aspect of our clients’ digital PR and customer service strategies.

Remember when content marketing worked? Now, over 75% of people distrust vendor-generated content. 75%! We help your make sure your content isn’t all about you. Counter-intuitive, right? Instead we use neuro-science smarts to make sure your content gets read, shared and reacted to. If you’re in a blather with your blogging, stumbling with social media posts, can’t tell a vblog from a google circle, or just can’t keep up with your content demands, we make it easy. How? Story telling is the mystical art of seductive content marketing. By helping you tell your real story, we help people trust and believe your promises.

While your website is your digital storefront, your whole brand - from digital to direct marketing, sales copy to signage – needs to congruently convey your image. From blog posts to complete web content overhauls, direct marketing material, brochures and follow-up sales scripts, we get your copy where it needs to be to convert browsers into buyers. To use a dreadful pun, we’ll copywrite until your copy is right. Yes, you can groan.

Do you prefer to DIY? Incredible Communications workshops cover content marketing, digital PR and content strategy. Facilitated by a Cert V trainer, workshops come with post-training consulting, step-by-step guides customised for your brand, and everything you need to hit the ground running.In our trainings, we outline the exact strategies that we use to generate results for our clients – and they’ll work for you, too!

Leadership, co-ordination and key administration oversight and action to the operational activities of FEBC Australia.- Direct internal operations to achieve desired outcomes around mission purpose anddonor development strategy; meet budget and reach financial goals. - Develop, co-ordinate and implement strategies, together with the ND and communicationsteam, that raises awareness of FEBC, increases the donor base, builds financialsustainability and cares for existing supporters.- Develop, co-ordinate and implement systems, policies and procedures for internaloperations to achieve the supporter development strategy- Facilitate effective growth strategies, and ensure effective execution.- Provide proactive, efficient and skilled support to the National Director with regards tobusiness plan, reports, and short-term and long-term planning and budgets.- Ensure that all activities and operations are performed in compliance with local, state, andfederal regulations and laws governing non-profit business operations.- Manage, develop rapport, support and encourage team excellence- Build and ensure effective communication takes place across all internal operations.- Spokesperson for FEBC Australia - Responsible for annual planning for budget and team to achieve donor development strategy.

Mentor and facilitator to Southern Sydney She Business Members. I facilitate the monthly meetings, mentor and advise members on business issues, support them in their business ownership success journey.

Senior leader at RedBalloon, managing the PR & Communications at the fast-growth online experiential gifting business and working directly with founder Naomi Simson on her public engagements and PR activities. During my time at RedBalloon I:- Managed Naomi's speaking engagements, working with speaker bureaus and direct clients seeking to engage this award-winning CEO to speak at their events. Aided in no small part by having a great 'product' in Naomi to work with, I exceeded KPIs to increase speaking engagement targets and grew Naomi's speaking engagement revenue. Knowing the latter was then donated to RedBalloon's 'We Care' fund gives me immense satisfaction.- Created successful award submissions: E&Y Industry Entrepreneur of the Year for Naomi in 2011; BRW Entrepreneur of the Year finalist 2011, AHRI Practitioner of the Year 2011, Great Places to Work 2011, 2012 – all of which created great PR leverage for the organisation;- Wrote and produced Naomi Simson's ‘The Entrepreneur’s Cookbook’ and ran its associated successful mentoring weekend;- Created a professional PR department and structure: applying rigor to metrics in regards to cost per key message produced, domain authority, promo codes etc- Edited Naomi Simson's second book, 'Five Thanks A Day', based on topics from her award-winning business blog http://naomisimson.com- Provided ghostwritten contributions to blogs, social media groups and media outlets, based on briefs set by both Naomi Simson and RedBalloon.

After working in journalism for a decade, Phil opened her first PR agency in 1999. Offering her insider secrets to working with the media and teaching businesses how to be newsworthy, she built a high six -figure agency in six quick months. She has a passion for PR and publicity’s power to grow a business. Yet she could never understand why big business had all the PR fun. “Why should small businesses be relegated to the back of the class while bigger organisations with bigger PR budgets – whose products and services are not necessarily any better – get all the limelight?” Phil asks.So she launched Publicity Express - offering products, programs and advice that help small business do their own PR; demonstrating that publicity isn’t rocket science!

Feature writer and then editor of this graphics specific monthly title