Philippe Aussant Email and Phone Number

Led the company’s content strategy and creation efforts for the Emplifi website — including blogs, guides, reports, and product pages — to drive organic traffic (SEO), bring in high-quality leads, and establish Emplifi as a thought leader in the industry.- Played a key role in the launch of the company website, which included extensive copywriting and QA.- Established and managed the company’s content calendar to ensure support for each of our target personas across their buying journey. - Implemented new processes and SLAs to streamline content creation, from researching and writing to reviewing and publishing. - Led all content research and migration efforts to consolidate multiple corporate websites into one, which included the migration and rebranding of 100+ resources.

*iperceptions was acquired by Astute in July 2020. I lead content management and generation efforts to attract interest and drive leads to the company's solutions. My main duties include: • Managing the editorial calendar and content management strategy.• Generating eBooks, solution guides and brochures that go in-depth on the company’s solutions and offerings. • Being the editor and lead writer for the company blog, which provides insights and tips relating to Voice of the Customer (VoC) and Customer Experience Management (CEM).• Writing and managing content for the iperceptions website using the latest SEO best practices.• Directing, writing and storyboarding the company’s video content, which highlight the company's solutions and expertise. • Managing the company’s social media efforts and regularly directing followers to the latest and relevant iperceptions content and industry news.

My main duties included producing collateral to educate our clients and prospects about iperceptions solutions, generate support material that informs our clients on how they can get the most out of these solutions, as well as ensure that the iperceptions team is informed and trained on the newest iperceptions solutions and features.

As Product Support Manager, one of my main duties is to produce support collateral that informs our users how to best utilize the features of our self-service platform. I also manage our support forum and ensure that the content included within it is easily accessible, and is up to date based on the updates and new features that are added to our platform. I am also a main point of contact for users of our self-service platform, and provide guidance and advice when programming and implementing iperceptions projects.

As Lead Voice of Customer Analyst, I was responsible for tailoring and monitoring attitudinal research based on our client's KPIs. My duties included (but were not limited to):Questionnaire Creation and Management: With the clients’ needs in mind, I took part in the development of attitudinal questionnaires, with these questionnaires often being both quantitative (close-ended) or qualitative (open-ended) in nature. Account Management and Customer Service: During the questionnaire setup and collection processes, I promptly attended to day-to-day requests and questions provided by my clients, while also providing suggestions for how to optimize the research. Data Analysis, Reporting and Presentation: Once the questionnaire was in field, I analyzed the collected data and reported interesting trends and findings, and provided recommendations to the client based on the data collected. Interdepartmental Communication and Coordination: At various stages of questionnaire creation or data collection, I needed to communicate certain needs to either our technical, marketing or sales departments in an effort to better optimize the service provided to the clients.