Philippe Baillez Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam Area, Netherlands

Lead the team that brings the company's design and innovation ethos to life.1. Support the sell-in experience (from showroom to retail theater):-Showrooms, Trade fairs, Brand Events.2. Create the athlete's "in-store Brand Experience":-Brand Houses, Wholesale spaces, Distributors, Pop-Ups, Factory Houses. 3. Build the organization that will support the company's growth.

Portland, Oregon Area

Led, transformed and developed a team of 30 people (head office and field).Responsible for planning and executing the Nike Brand visual strategies across the North America markets (US and Canada). Adapting the Global guide lines to specific distribution needs (from owned stores to wholesale specific requirements). Supported sports categories marketing plans and key cities business plans. Managed a $5M budget of 3rd party Visual Merchandising Ambassadors to support ongoing store visual merchandising and key retail moments such as Super bowl, "March Madness" (NCAA tournament), New York Tennis Open, New York Fashion Week, L.A. Awards season and Nike product or innovation launches.Developed and opened Soho and Miami Nike stores with the Global team as new store design test stores prior to a Global roll out.Member of the North America Retail Brand leadership team.

Portland, Oregon Area

Led a team of 3 direct reports (6 indirect)Been an essential partner with the architects and design agencies in the new design of the full women shopping experience (store design, window program, store consumer journey up to fitting room details)In charge of delivering seasonal window display, visual merchandising standards, store navigation, product communication. Achievements: Launch of the new bra fitting experience, footwear salon, fitting room experience, styling experience tested in women only stores then rolled out in the distribution (including department stores such as Nordström).Key stakeholder in making online and brick and mortar seamless experience. Obsessing her journey towards her personal goals.Member of the Global Retail Brand Leadership team.

Portland, Oregon Area

Created the Global function from scratch: Built a high performing team and created the processes to deliver premium shopping experiences across the global markets. Has put Visual Merchandising on the map for the Nike company. Managed a team of 15 direct reports, 200+ people in the Global function.Designed, developed and implemented visual merchandising strategies balancing the art and science (both Brand and commercial success). Created KPI reporting to measure VM impact on store results and brand building.Developed a training program and expand the career path. Launched the Global yearly conferences for field Visual Merchandisers. Achievement: Supervised the Global/EMEA Visual teams at the London 2012 Olympics; from flagships, Energy pop up stores to Retail alliance set ups before and during the Games.Member of the Global Retail Brand Leadership team.

Amsterdam Area, Netherlands

Led the wholesale and direct retail Visual Merchandising groups (90 direct and indirect reports).The team was in charge of creating the visual merchandising standards for the region.Partnered with the Sales and Store Merchandisers to create the "Go To Market" plans.Achievements:-Hired and trained the first Nike China, Nike Greece, Nike Turkey, Nike Russia Visual teams.-Managed the city plans for the 2004 Athens Olympics.Member of the European Retail Leadership team.

Amsterdam Area, Netherlands

Led a team of 6 direct reports.Delivered seasonal Visual Merchandising tools for the wholesale distribution.Worked closely with the Sales and account teams to prepare "Go to market ready” seasonal sell in tools.Member of the EMEA Sales Leadership team.

Amsterdam, North Holland, Netherlands

Led a team of 8 visual merchandisers.Implemented the European Visual guide lines to the Benelux region.Briefed, designed and tested the seasonal window program for the region.Member of the Benelux Marketing Leadership Team

Brussels Area, Belgium

In charge of the implementation of the seasonal windows and in store standards for H&M in Belgium.Part of the Europe store opening team. Worked across Europe to open flagships. Hired and trained the first French Display team.

Charleroi Area, Belgium

In-house Interior Designer supporting the company projects.

Brussels Area, Belgium

During my time studying Interior Design, I have had the amazing opportunity to work on promoting / direct marketing the Brussels Philharmonic orchestra.

Bachelor’S Degree, Interior Architecture

Education record