Philippe Cochard Email & Phone Number

Paris

Co-leader of the ‘Agri-Food Transition’ practice at CVA, with a global reach through 17 offices WWWe feed, challenge and accelerate corporates and investorsWhat makes us different ? Agri-Food expertise, premium advisory, agile operating model & culture, commitment to results, one-team mindset with clientsDelivered a track record on a variety of projects across multiple BUs, groups and investors operating in F&B industry, raw & specialized crops, livestock, insect farming, etc. Examples :- Strategy / Strategic plan : strategic analysis, vision & ambition design, portfolio strategy, risks & mitigation plans, stakeholder engagement strategy- Growth strategy : Franchise / brand foundations definition (country / global), value proposition and competitiveness, brand stretching, all levers of commercial excellence- Market entry / international expansion : route to market, line-up definition, country-specific value proposition, logistics, enablers, country launch sequence, partnership strategy with key distributors- Innovation strategy : R&D pipeline prioritization (what) ; innovation models, organization structuring & processes (how) - M&A sourcing, strategic & commercial due diligence, deal facilitation, post-merger integration- Partnership design- End-to-end sustainability / CSR strategy : challenges & opportunities, aspirations, initiatives roadmap, delivery model, stakeholders management- Transformation programs, cost reduction programs - Board and management support, strategy delivery office- Gained experience in ag. inputs, agriculture, climate-smart solutions, organic & new CSR-friendly labels, alternative proteins, AI-powered business transformation, traceability systems- Gained also cross-industry experience in other practices / sectors : energy & circular transition (waste upcycling, renewable energy), mining & commodities, bio-based construction materials (green chemistry)Based in Paris, global footprintExco member of CVA EMEA

Paris, Beijing, Shanghai

Strategy advisory & business development agency dedicated to Food & Beverage, with strong capabilities in Europe and China, partnering with GTE-China acquired by ACCURACYPositioned as entrepreneurs serving entrepreneurs, supporting Business leaders in their strategy and growth plan.Delivered senior-level services, at both strategic & executional levels, in a way that is reflected in our motto "push 40 grams to move 40 tons" : . Strategy & Business development. Growth plans . Innovation. Partnerships, M&As. Start-ups. Learning expeditionsMainly focused on Food & beverage (FMCG, Luxury), Retail and Services (media, catering, facility management), Health biotech and AgritechClients ex : - Large-cap : Sodexo, Covivio, Cathay Capital Private Equity- Mid-cap : St Michel Biscuits, Ceva Animal Health, Diana Foods (ingredients)- Small-cap : Bellota-Bellota (Iberico Ham), Bovetti (chocolate), Maison Délice (ice cream, Vitis Epicuria (wine merchant) - Start-up : Linkfluence (social media), ITK (Ag-Tech), Biotopia / Bio A la Une (Organic services / media), Le Chocolat des Français (chocolate, Le New Black (B2B fashion e-commerce), eSweets (F&B e-commerce)

Shanghai City, China

Delifrance acquired La Rose Noire, a Premium B2B frozen Bakery, leader in China with 2 factories, 1000 employees, production 100% handmade, serving Coffee chains (eg. Starbucks) and Wholesalers for 5 stars hotels and catering. In a context of post-acquisition period and transition between 2 Chinese GM, I set-up a Leadership program to integrate an independant company into one of worldwide leader of Bakery & Pastry industry. Main achievements : • Managed successfully La Rose Noire post-acquisition process overcoming Revenue & Ebitda target• Structured the organization following the merge & set-up new Executive Committee• Replaced La Rose Noire brand with Délifrance within 3 months• Re-defined the offer according to profitable sustainable growth principles• Implemented all methodologies (Budget, HR, Finance, Production, Productivity, NPD, Crisis…)• Lead Commercial development in KA (eg. Starbucks) and Foodservice Wholesaler Distributors (eg. Sinodis)• Kick-off Bakery Academy in Shanghai & sponsored Pastry Chef World Cup• Increased production capacity & set-up aggressive Productivity programs• M&A

Reporting to the WW Biscuits President, and part of the Global Biscuits Executive Team, I outlined and coordinated the Global marketing strategy following the merge of Danone Biscuits & Kraft Biscuits, which has accelerated Growth within 2 years and led to Mondelez organisationGlobal brands : Oreo, Belvita, Milka biscuits, Mikado, TUC, Club Social,

Blitz launch of the Biscuits category in Greece : Oreo, TUC, Ergastiri Pavlides (leading chocolate brand) won "Greece Gourmet Awards"Managed smoothly post-merge integration of KRAFT BISCUITS AUSTRIA and SWITZERLAND

- Launch of LU biscuits in Algeria with a brand new factory and sales oragnization. We hit 28% MS in first 18 months- Turn around in Egypt- Supporting JV partners in Tunisia (SOTUBI) and Morocco (BIMO)

Paris Area, France

TUC Brand equity owner and Growth Officer through worldwide communication, innovation & renovation plans

Entry strategy & Business plan in Ukraine

Won the "Biscuits World Cup", in the match of worldwide leadership against Nabisco, by cracking the mass market in China with an innovative business modelLocal strategy: brands, innovation, nutrition, consumer intelligence, media & communication• Brand strategy: focus from 7 to 4 brands with brand platforms created & renovated locally • Afford Nutrition: 30.000 tons in the mass market by launching Danone Good Calcium• Innovation: designed NPD process, precursor of ‘Jugaad Innovation’ to deliver efficiently best market innovations• Media: Top investor on TV. Pioneer in digital media with sina.com partnership• Team management: adapted global best practices to empower team work, develop people and retain talents

Restructured a complex brands portfolio & reset Growth strategy through an advanced segmentation process.Marketing development of local brands on Indulgence (ZLATE, FIDORKA, KOLONADA)Lead of company Media investments and Innovation (process and portfolio)

PETIT ECOLIER innovation awarded Best Product of the YearBREAKFAST Biscuits (now known as BELVITA) became the biggest category success in the following 15 years with WW footprintPEPITO, so fun ! : turn around after Mad Cow disease crisis

Regional KA manager (Carrefour, Galec, Baud, Intermarché, Promodes )Awarded Best Sales rep.

West Indies - Guadeloupe

For Danone International Beverage, I was the Sales and Marketing representative of Kronenbourg and Evian in Guadeloupe.

Education record

General Management, Corporate Strategy, M&As

China Expatriate Programme

Master, Marketing Management

Ingeneer, Food Industry