Philippe Egger Email & Phone Number

New York

New York

Greater New York City Area

Ecal

Digital Strategies in Genre-Defining Magazines is a research project initiated by the Master in Art Direction at ECAL. The project took place over a series of workshops, conferences and interviews between the autumn semester of 2013 and the spring semester of 2015.DSGDM starts out from the observation that magazine production has undergone unprecedented growth since the 2000s, particularly in niche topics. Many of these genre-defining magazines developed their own approaches to a digital counterpart of the printed version, which often vary vastly, sometimes being led by a photographic approach, sometimes a graphic approach or alternatively a user experience approach. DSGDM focuses on these strategies, with the aim of creating an overview of the landscape of digital publishing. It also tries to identify the various roles within this landscape so that students may better place their own practice in this complex field.Furthermore, leading figures from within the field of digital publishing, each with a specific practice, were invited to work with the students to explore new digital strategies for genre-defining magazines and beyond. At once a research report, an educational tool and an experimental platform, this website highlights these different approaches while offering a range of resources and original strategies.The context of this project, that of editing and designing magazines, stems from the fact that it best describes the multi-facetted fields explored within the Art Direction master. The term “genre-defining magazines” derives from the exhibition titled "Paper Weight: Genre-defining magazines, 2000 to Now" at Haus der Kunst, which was one of the first comprehensive and defining events to highlight the re-emergence of independent publishing in recent years.

Lausanne, Switzerland

www.ecal.chwww.ma-ad.ch

Lausanne, Switzerland

London

Helvetic Centre is the result of the association of people evolving within London's creative scene, sharing the ambition to support collaborations between cultural actors from Switzerland and the United Kingdom. As promoters, “back and forth” movements between the two countries and cultural environments define our role. Helvetic Centre organises events and exhibitions that will encourage intercultural exchanges, expanding to the fields of architecture, fine arts and applied arts, as well as music and literature.

New York City, Ny

New York City, Ny

Fribourg, Switzerland