Optimization of website navigationOptimization of financial costsStreamline operational and logistics flux

Manage sales, marketing and operational teams and strategies to ensure we meet our corporate mid and long term targets.- Budget monitoring- Brand management- Retail and export operations- Shops openings supervision. (10 shops a year in average)

In charge of :- wholesale sales- retail sales- online sales- franchise partners and own operated retail outlets in Indonesia; (9 own operated shops in Bali, 30 partner stores all around the world)Develop partnerships on a national and international basis.Achieved an average 30% growth per annum in the past 2 years.

First global website that offers surfboards for rent throughout the world on the most famous spots.Invented the first website that allows travellers to book a surfboard in advance before arrival.Developped first website version, managed SEO (1st place in most strategic google searches) and online marketing guerilla.Developped affiliates network and ensure customers services.

In charge of export sales, concept stores and internet sales.

Provide lectures on :- Asian sourcing and purchase policy- legal and environmental current and future challenges and their consequences on sourcing strategy

Key responsibilities :* Budget build-up and monitoring for the whole division including sales, GP, overheads, design, marketing* Marketing strategy and implementation : adapt Australian marketing policy to European market, media plan, web marketing.* European sales manager : Follow up and extension of the European wholesale network, implementation of sales objectives and monitoring.* Product line management including :- Pre line process : collect information through market research, (shopping trips, internet, trade shows…), identify relevant trends and market opportunities, meets with other development regions to share projects, create mood boards with designers, initiate design briefs (references to existing products, target FOB, colours and fabrics directions, special features…), imagine product “stories” (athlete endorsement, “gimmicks”…).- Sampling process : allocates projects to the different factories with Chinese office and agents for non-Chinese facilities, control samples development in the factories, communicate lineplan and further amendments to all relevant parties, negotiate FOB with suppliers.- Selling process : Create a look and feel with graphic designer for catalogs, press kits, sales meeting, POS, advertising, website. Set up retailer prices and sales conditions to meet margin and sales objectives. Create and communicate guidelines and selling tips, train sales reps.- Product presentations : pre line meetings with sales managers and key reps, sales meetings, key accounts.- Collection evaluation : market visits, key accounts presentations, analysis of statistics provided by sales department, inline stores feedback.Major achievement : - Elevated Europe to the rank of the best shoes selling territory.- Imagined and developped styles that became top sellers in Europe as well as in other territories. (Japan, USA, Australia)- Achieved a yearly turnover of 4,5 millions Euros for Europe.

Develop brand plans, implement them, monitor the results and take corrective action.Trend analysis and evaluating competitor activities to create relevant collections with designers.. Sourcing and control of the Asian suppliers. (Vietnam, China, Indonesia)Initiate, formulate strategy for product launching and appropriate sales policy.Major achievement : 40 % increase in sales over the past two years.

Created the concept, the brand Chronic, the product lines. Raised funds to create the company.In charge of marketing, sales, general management and annual reports.Over 90 retailers in France and annual turnover of 300 000 Euros.