In 2011, as a hobbyist, Philippe started a blog called www.Instagramers.com and then founded the Instagramers Network, the most important Instagram fans’ association in the world. Instagramers or IGers are a congregation of millions of members in more than 80 countries. In 2014, Philippe inaugurated the very first Instagramers Gallery at Fundación Telefonica, Madrid, a place where mobile photography is considered as a new form of social art. Social Media Strategist, Conference Speaker about Instagram and social media. Currently writing a book about Instagram for Anaya Publisher in Spain. (release: june 2017)

Management of Iberia and Latam Digital Marketing Teams (30 people) dedicated to more than 25 TV channels digital operations. Among them Amc, Sundance, Canal Cocina, El Gourmet, Canal Hollywood, Decasa, Odisea, Canal Panda… Digital Strategy 360º and Management of Digital Area of the company. Video contents, Social networks, On-line advertising campaigns, Mobile Apps and development of all kind of new businesses with clients like Orange, Movistar, Samsung, Vodafone... Launching of the First video recipes Cooking App ever that counts with more than 2 million downloads today in most relevant operative systems. (i.O.S, Android, Apple Tv, Blackberry, Google Glass, Kindle, Smart Tv´s, Tivo, Windows8…) and first O.T.T projects in Spain for AMC Iberia.

Team of 40 people dedicated to Homepage, contents thematic channels (sports, finance, motoring, woman, students, games, music, news…) and videos U.G.C platforms. 10 million euros advertising revenues.Elaborating and controlling the business plan and strategic policy.Editorial Contents Guidelines. Cost controlling of content sourcing.Main contact for Deals with partners like Hachette, Foxtv, Telecinco, Kewego…Business developing and alliances with content partners.Dealing with Announcers and mediaplanners agencies.Responsible for the content SEO team, optimization of on-line advertising campaigns.Launching of 10 video-platform “Users Generated Content” in 2007.http://videos.orange.es/ as a generic video UGC portal and then targeted contents as motoring http://videos.autocity.com/ woman and sports.Development of “web2.0” applications and social communities, videoblogging. Launching of viral contents and “guerrilla marketing”.

Autocity.com is the one the automotive website leader in Spain.Sales and Marketing team selection, hiring and building. Development of internal processes between Sales, Marketing and Internet factory.Design of the positioning of the portal offer. Definition of the main contents and negotiations with content providers, e-commerce, second hand cars market, launch community tools.Establishment and control of the business plan.Budgetary sales & marketing communication control. Media planning, On-line budget and Off-line including Tv, Radios and press releases.Dealswith most of the car companies, financial and insurance players. Development of B2B, B2C, C2C projects.Deals with most of car industry companies, Mercedes, Audi, Renault, GM, Citroen, Peugeot, Ford … Deals with communication agencies. Universal Mc Cann, MediaPlanning, Carat, Zenith Medias,… and creative agencies like Wysywyg, Zentropy, CP Interactive…

Company total turn-over was around 60 million euros/Year. Eurofren (Lucas Trw Group) is One of the top leading manufacturing and distribution company in the European automotive components marketManagement of 6 people team. Marketing budget was 2 million euros. - Definition of a business plan and a strategic policy.- Budgetary sales, marketing & communication control.- Positionning and pricing policy. - Benchmarking and market studies.- Launching and development of new ranges of products.- New Brand Image. - Packaging, merchandising, new technical catalogues.

- Member of the National Board and Advertising Council.- Management of a Norauto shop in Madrid (car maintenance and repairing). Norauto is a branch of Auchan Distribution group. Leader in Europe in fast fit centers.- Alcorcon (Madrid) centre is still today the biggest centre in Madrid with a turn-over of more than 4 million euros/year.- 30 people team formed by sales and technical staff.- Launching and control of a new training program in view to improve the sales and service.- Establishment of the promotional strategy of the Spanish branch.