Philippe Singer, Mba Email & Phone Number

Jacksonville, Florida, US

• Lead the company's IT technology transformation to support multi-channel distribution and a multi-subsidiary structure.
• Key business process integrations implemented include a Netsuite ERP (Oracle), an Adobe Commerce (Magento) eCommerce platform, a Zendesk customer service software and digital marketing platforms such as Klaviyo, Meta.
• Launched and lead the development of the B2C eCommerce division with P&L responsibility, leveraging data analysis to optimize the UX, merchandising, upsells, cross-sells, and performance of our websites with the.
• Designed and lead multi-channel digital marketing initiatives including SEO, SEM, paid advertising, email and now marketing automation to drive 20% of overall sales.
• Leading the product, communication, creative, and customer service teams to deliver industry-leading products, engagement, and positive customer experiences.
• Improving business efficiency and innovation by leveraging technology and creative teamwork.

Superior, Colorado, US

• Development, launch and management with full with P&L responsibility of a multi-lingual eCommerce website on Magento (Adobe Commerce) that generated a 146% sales increase, a 25% increase of the average purchase and was.
• Strategic analysis and execution to differentiate the Kozoom Store (store.kozoom.com) offer at the European level.
• Supplier negotiations including exclusive distribution agreements and the procurement and acquisition of house brands that now differentiate Kozoom Store from the competition.
• Managed online sales through Adobe eCommerce platform (Magento), Amazon Marketplace, as well as offline channels.
• Managed the website's merchandising, photography, content creation and marketing campaigns to increase sales: SEO, SEM, Google and Facebook paid advertising campaigns, price comparison engines, on and offline.
• Market survey & research that enabled to clearly outline the objectives of the new Kozoom Store redesign.

Jacksonville, Florida, US

• Contributed to tripling Sales between 2001 and 2008 in a stagnating market.
• Marketing strategy:Conception and execution of the Marketing strategy of the two brands: Predator et Poison.Launch of Poison, a mid-range brand targeting a younger group of pool players. Three months of sales.
• Management and coaching of the Marketing, Sales, and Customer Service teams:Reorganization of the sales effort by customer type to improve proactive sales and drive results.Creation, implementation, and auditing of.
• Management of the communication agency:Contract negotiation, project planning, training on product benefits, and monitoring of the results to ensure proper strategic positioning.

Jacksonville, Florida, US

• Marketing strategy: Design, budgeting, and implementation for the high-end brand PredatorDoubled market share in 5 years to reach over 50% of the high-end segment.
• Elaboration et execution of product launch campaigns, including advertising, point of sale materials, catalogs, tradeshows, website and sponsoring (over 50% of top-ranked professional players used our products).
• IT Project Manager: Implementation and management of an ERP system (Enterprise Resource Planning system), creation of internal procedures and user trainings.
• Market studies:Primary and secondary market studies to evaluate the Predator brand positioning, and to identify and understand new potential markets.

Mba, Marketing

Bachelor Of Business Administration (Bba) + Mba, Marketing

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services