• Lead the company's IT technology transformation to support multi-channel distribution and a multi-subsidiary structure.• Key business process integrations implemented include a Netsuite ERP (Oracle), an Adobe Commerce (Magento) eCommerce platform, a Zendesk customer service software and digital marketing platforms such as Klaviyo, Meta Business and Google Ads.• Launched and lead the development of the B2C eCommerce division with P&L responsibility, leveraging data analysis to optimize the UX, merchandising, upsells, cross-sells, and performance of our websites with the constant objective to improve our customer experience and conversion rates.• Designed and lead multi-channel digital marketing initiatives including SEO, SEM, paid advertising, email and now marketing automation to drive 20% of overall sales.• Leading the product, communication, creative, and customer service teams to deliver industry-leading products, engagement, and positive customer experiences.• Improving business efficiency and innovation by leveraging technology and creative teamwork.• Defined eCommerce and Marketing business processes, including policies, procedures documentation, training, coaching, and monitoring KPI's for continued performance.

• Development, launch and management with full with P&L responsibility of a multi-lingual eCommerce website on Magento (Adobe Commerce) that generated a 146% sales increase, a 25% increase of the average purchase and was profitable in the first year.• Strategic analysis and execution to differentiate the Kozoom Store (store.kozoom.com) offer at the European level. • Supplier negotiations including exclusive distribution agreements and the procurement and acquisition of house brands that now differentiate Kozoom Store from the competition.• Managed online sales through Adobe eCommerce platform (Magento), Amazon Marketplace, as well as offline channels.• Managed the website's merchandising, photography, content creation and marketing campaigns to increase sales: SEO, SEM, Google and Facebook paid advertising campaigns, price comparison engines, on and offline advertising, as well as email and social media marketing.• Market survey & research that enabled to clearly outline the objectives of the new Kozoom Store redesign.

• Contributed to tripling Sales between 2001 and 2008 in a stagnating market.• Marketing strategy :Conception and execution of the Marketing strategy of the two brands: Predator et Poison.Launch of Poison, a mid-range brand targeting a younger group of pool players. Three months of sales contributed to a growth of 11% in 2007.• Management and coaching of the Marketing, Sales, and Customer Service teams :Reorganization of the sales effort by customer type to improve proactive sales and drive results.Creation, implementation, and auditing of performance measures for each department.Sales to key or strategic accounts and coaching of the sales force to identify further opportunities.Training of the sales team in strategic selling.• Management of the communication agency :Contract negotiation, project planning, training on product benefits, and monitoring of the results to ensure proper strategic positioning.

• Marketing strategy: Design, budgeting, and implementation for the high-end brand PredatorDoubled market share in 5 years to reach over 50% of the high-end segment.• Elaboration et execution of product launch campaigns, including advertising, point of sale materials, catalogs, tradeshows, website and sponsoring (over 50% of top-ranked professional players used our products).• IT Project Manager: Implementation and management of an ERP system (Enterprise Resource Planning system), creation of internal procedures and user trainings.• Market studies:Primary and secondary market studies to evaluate the Predator brand positioning, and to identify and understand new potential markets.