Philip Pifer Email & Phone Number

Salem, New Jersey, United States

Chair, Strategy Committee. Member, Audit Committee.

Washington D.C. Metro Area

Advisor and consultant to startup ventures. Clients served include new business concepts in renewable energy, renewable agriculture, internet & social media, entertainment media, retail, software, and health care services.

Sterling, Va

Served as Board Director of this change-the-game mobile tire installation venture from 2006 until Jan 2013. In Jan 2013, the company was renamed AutoSquad - for which I served as Board Observer.

Sterling, Va

• Raised capital annually, from both continuing and new investors.• Resolved major early questions about business viability and potential including service platform, operational procedures / efficiency, customer proposition / positioning, lifetime value, labor model, and unit economics.• Launched marketing initiatives including internet search, social media, online content tactics, employer / partner marketing, membership programs, guerilla marketing, direct mail, referral, and direct response mass media (TV, Radio, Print) – seeking optimal marketing strategy for growth in limited-funding environment.• Developed and successfully launched new industry-leading ecommerce website in 2012. • Built industry-leading consumer franchise with very high measured customer satisfaction plus strong repeat and referral behavior.• Implemented strong financial and operational discipline necessary in a very low margin, competitive business. Reporting, metrics, controls, and procedures all continually strengthened leading to improving margin capture with reduced variability in operating results.

Sterling, Va

Initial consultation with founders of this Tire Retailing Startup on business strategy led to increasing involvement in the business, personal investment, and growing leadership role in this change-the-game mobile tire replacement concept. Helped raised first major outside funding round.

Winchester, Va

Responsible for all revenue generation: sales, marketing, new product development, commercialization, and customer relationships. Led team of 90; reported to the Chairman and CEO. • Aligned sales and marketing organizations; strongly improved market share performance; tripled annualized revenue growth in 2nd half of 2005.• Strengthened sales organization by improving practices, retaining/hiring key executives and reorganizing HQ sales for greater effectiveness. Repaired strained distributor relationships, redesigned customer programs to align strategy and incentives, reengineered sales compensation and expanded retail points-of sale.• Reorganized marketing team around channels / products. Initiated a 12-month merchandising redesign. Clarified marketing message for greater impact and competitive differentiation; improved quality of ad agency effectiveness through new direction, team changes and joint planning. Team won 2006 Gold EFFIE® Award for advertising campaign effectiveness.• Collaborated with the VP of R&D on new product design and implementation, and with VP of Manufacturing on improvements in product quality and customer service.

New York, New York

• Rationalized marketing functions across three business units, enhancing quality and cost effectiveness.• Implemented and led first-ever GSAM public relations program to improve awareness and brand regard in Asset Management.• Expanded Active Alpha Investing marketing campaign globally. • Led annual product plans aligning portfolio & sales teams around market, competition, and customer.

New York, Ny

Led business unit serving institutional investors in the Americas; staff included sales, marketing, consultant relations, and client service professionals. • Ranked #2 team in the industry in 2003 among non-index managers and #5 overall by Money Management Letter out of 419 U.S. institutional money managers, based on defined benefit assets gathered.• Conceived and launched GSAM’s first integrated marketing program, Active Alpha Investing, which boosted GSAM brand regard and business momentum in both traditional and alternative asset classes.

New York, New York

Led finance group of 30+ professionals and matrixed responsibility for operations in this high growth, entrepreneurial business providing investment management products and services to individual and institutional investors.• Designed and implemented global initiatives to reduce headcount, overhead, and operational / IT expenses, significantly reducing operating costs • Played key role in winding down Goldman’s online wealth management business unit, redeploying valuable technology while dismantling the project team and expense base.

New York, New York

Led finance group of 30+ professionals in this high growth, entrepreneurial business providing investment management products and services to individual and institutional investors. • Successfully changed Asset Management business cost structure, significantly reducing 1999 losses and restoring profitability in 2000. Led drafting of new 5-year plan.• Designed and implemented first divisional annual planning process; resulted in improved target setting, budgeting, and resource deployment. Implemented fully-allocated product and channel profitability-reporting system. • Played a senior divisional role in establishing new business strategies in GSAM Japan and Global Fixed Income businesses.

Plano, Tx

Charged with generating growth options outside core business, utilizing acquisitions and internal product development projects as well as co-branding, co-packing, and distribution alliances. Reported to President of Frito-Lay North America.• Developed expansion strategy, identifying actionable new business opportunities, exceeding targets.• Negotiated a major snack brand acquisition and led a rebuilding of the business. First year sales and profits finished significantly above target, realizing three-fold increase in sales and a significant gain in margin.• Conceived and negotiated an exclusive distribution alliance providing Frito-Lay with a high quality entry into new product line, a business which grew to $100M+ in sales.

Plano, Tx

• Led commercialization of olestra snack line, with responsibility for regulatory, product development, marketing, sales development, operations, engineering, and Procter & Gamble relationship. One of the biggest projects in PepsiCo history in both capital and personnel.• Successful national launch resulted in WOW! becoming the largest new food introduction in the U.S. to date. 1998 Edison Award winner for best new snack.

Plano, Tx

Led department of 20+ professionals engaged in economic and competitive analysis to support business decision-making and financial and strategic planning.• Designed and led complex and organizationally intensive strategic planning process to successfully deliver an aggressive growth mandate. • Developed Private Label strategy, limiting Private Label penetration.

Sunnyvale, Ca

Venture-funded manufacturer of personal safety products. Sold to Remington Products in 1994.

San Francisco Bay Area

• Served top managements of major corporations on strategy, growth, and performance improvement initiatives. Industry experience included technology (medical devices, computers, telecommunications, aerospace, and semiconductors), natural resources (forest products, gold mining, and aluminum) and consumer (wine, food, medical). • Early partner-elect. Leader of West Coast natural resources practice and co-leader of McKinsey Total Quality Management effort in North America.

Mba, General Business Mgmt, Baker Scholar (Top 5% Of Class)

Activities and Societies: Elected Student CouncilGeneral Management curriculum, Corporate strategy, marketing and development. Senior.

Ba, Computer Science, Graduated With Great Distinction

Activities and Societies: Phi Beta KappaComputer Science degree, with highest honors. Theta Chi fraternity (President and other officer.