Phil Robinson Email & Phone Number

Orange, New South Wales, Australia

Orange, New South Wales, Australia

- Spearheaded a BA practice of four business analysts to optimise business process and solutions in alignment with organisation strategy and objectives- Contributed to the digital modernisation initiative by helping to transition from multiple customer management systems to GoodHuman- Collaborated across various departments to help ensure compliance, streamline claiming processes, and improve invoicing procedures- Orchestrated the data migration process from legacy systems to new… Show more - Spearheaded a BA practice of four business analysts to optimise business process and solutions in alignment with organisation strategy and objectives- Contributed to the digital modernisation initiative by helping to transition from multiple customer management systems to GoodHuman- Collaborated across various departments to help ensure compliance, streamline claiming processes, and improve invoicing procedures- Orchestrated the data migration process from legacy systems to new platforms Show less

Bathurst, New South Wales, Australia

- Led parts of a transformational project to replace multiple financial systems with SaaS ERP implementation of TechnologyOne- Conducted elicitation and verification of requirements, process analysis, solution design, and configuration of T1- Engaged stakeholders and participated in design and configuration workshops- Focused on security, T&E, chart of accounts, procurement, workflow/BPA, and data analysis using SQL- Facilitated workshops using BPMN, user-stories, value stream… Show more - Led parts of a transformational project to replace multiple financial systems with SaaS ERP implementation of TechnologyOne- Conducted elicitation and verification of requirements, process analysis, solution design, and configuration of T1- Engaged stakeholders and participated in design and configuration workshops- Focused on security, T&E, chart of accounts, procurement, workflow/BPA, and data analysis using SQL- Facilitated workshops using BPMN, user-stories, value stream mapping, and prototyping- Utilised remote collaboration tools such as Zoom, Teams, Office, Jira, and Confluence- Implemented APQC framework for Service Delivery Model for finance to gain insights into scope Show less

Sydney, Australia

- Founded and developed the Knowknot Business Data API, a program designed to harvest, clean, and provide business data to subscribers on a monthly basis in a database consumable format- Implemented a more efficient method for list cleaning compared to traditional cold-call methods by offering a fast, accurate, and cost-effective solution- Identified business data churn, providing clients with triggers and segmentation for new sales and marketing initiatives- Successfully sold data… Show more - Founded and developed the Knowknot Business Data API, a program designed to harvest, clean, and provide business data to subscribers on a monthly basis in a database consumable format- Implemented a more efficient method for list cleaning compared to traditional cold-call methods by offering a fast, accurate, and cost-effective solution- Identified business data churn, providing clients with triggers and segmentation for new sales and marketing initiatives- Successfully sold data to multiple clients including a major bank. Show less

Sydney, Australia

- Provided consultative services to numerous companies with diverse project scopes and timelines- Spearheaded consulting initiatives for Reed Business Information (now Cirrus Media) focusing on data and internet development- Led multiple projects involving crafting business requirements, evaluating internal procedures, devising business strategies, conducting competitor analyses, and implementing data development and automated data categorisation techniques

Sydney, Australia

- Instigated, directed and managed international business directory Hotfrog, overseeing operations in 36 countries with over 61 million listings- Achieved global ranking of 635 in traffic and 57 in terms of unique users, with an average of 3 million page views per day- Conducted board and head-office meetings, generated and reviewed specifications, led sprint and prioritisation meetings, and spearheaded product and process ideation- Developed and launched website builder… Show more - Instigated, directed and managed international business directory Hotfrog, overseeing operations in 36 countries with over 61 million listings- Achieved global ranking of 635 in traffic and 57 in terms of unique users, with an average of 3 million page views per day- Conducted board and head-office meetings, generated and reviewed specifications, led sprint and prioritisation meetings, and spearheaded product and process ideation- Developed and launched website builder Hopout.com.au in 2007, from concept to beta launch, successfully integrating it into the signup process of hotfrog.com.au- Received targeted media training from Weber Shandwick and served as a media spokesperson, handling interview requests from international journalists and radio broadcasters. Show less

Sydney, Australia

- Led the development and launch of Hotfrog.com.au in 2005 in collaboration with one developer, utilising internal company databases from RBI for data. Implemented SEO strategies, lead generation tactics, user generated content, and Adsense advertising for a purely tech-driven venture that achieved significant success. - Oversaw the creation and launch of Rummage.com.au in 2005 as a news aggregator project, integrating feeds from RBI and AAP into a Fast Search engine. Developed pipelines… Show more - Led the development and launch of Hotfrog.com.au in 2005 in collaboration with one developer, utilising internal company databases from RBI for data. Implemented SEO strategies, lead generation tactics, user generated content, and Adsense advertising for a purely tech-driven venture that achieved significant success. - Oversaw the creation and launch of Rummage.com.au in 2005 as a news aggregator project, integrating feeds from RBI and AAP into a Fast Search engine. Developed pipelines for entity extraction, taxonomy matching, and facet identification. Project was discontinued in 2008 due to shifting priorities and investment focus. - Developed a media-neutral content management system in 2002, a content management system that published to various media platforms including newspaper/magazine print, directory print, and online products. Implemented XML-driven technology to streamline workflow, reduce costs, and transition a print business to online platforms. - Created and managed 12 cookie-cut B2B product websites, optimising for lead generation and user engagement. - Developed 5 speciality B2B sites focused on specific industries, driving targeted traffic and increasing online presence. Show less

London, United Kingdom

- Led a multi-million dollar project as the primary developer and team lead for the Sales Order Control System, utilising Access 2.0 and VB 3 to create a suite of applications. - Successfully managed the concept to international rollout, requiring extensive knowledge of local office operations in various countries. - Earned the respect of key stakeholders in a highly political environment to gain control of international pricing and discounts, while mitigating ongoing risks. -… Show more - Led a multi-million dollar project as the primary developer and team lead for the Sales Order Control System, utilising Access 2.0 and VB 3 to create a suite of applications. - Successfully managed the concept to international rollout, requiring extensive knowledge of local office operations in various countries. - Earned the respect of key stakeholders in a highly political environment to gain control of international pricing and discounts, while mitigating ongoing risks. - Developed a set of intranet-based query tools against OLAP and MS SQL Server 6.5 data sources to enhance efficiency and accuracy of MIS processes. Show less

Epsom, United Kingdom

- Analysed and developed multiple database-driven applications- Designed and implemented a global database-driven questionnaire system - Successfully build systems sold system to prestigious companies including Shell and Allied Domecq