Built and developed key accounts while managing existing business among statewide on-premise and off-premise accounts. Responsible for the development and execution of customized sales/marketing plans within a $1 million territory to maximize both sales revenues and case volume.* Marketed the entire line of wine and spirits and negotiated special orders and private label agreements; implemented plans for new business development and conversion from rivals.* Developed sales strategies for all product lines, building relationships with decision-makers to effectively forecast business volume and develop comprehensive marketing agreements.* Represented the company at local restaurant shows and food and beverage events; provided presentations at various organizations to educate both consumers and decision-makers.

Recruited to this industry-leading national wine import company to launch a new distribution arm for the New York and New Jersey region. Full management accountability for strategic sales planning, development and leadership, marketing the entire portfolio of ~800 of the finest wines from Europe. Scope of responsibility included team building, sales operations, customer relationships, new business development, account management and goal setting to achieve growth in both sales and market share.* Prepared, analyzed and updated monthly and annual sales forecasts for eight sales reps across two states, managing the entire channel of leads representing 50% of all new business opportunities.* Monitored sales trends, evaluated current pipeline, strategically assigned leads and developed short-term and long-range goals for individual reps and the entire product portfolio.* Leveraged data from sales trends and inventory levels to develop and track KPIs, prepare sales reports and create/update sales methodologies, budgets, playbooks and best practices.* Served as SME (subject matter expert) for the sales team and customers, working closely with suppliers to ensure accurate and effective marketing messaging for all products.* Recruited, trained and mentored a high-producing sales team using online advertisements and a personal network of influence, as well as attracting top talent from competitors.* Led frequent team meetings and educated the sales team in sales reporting, KPI analysis, lead development, prospecting and application of actionable sales intelligence.* Analyzed historical sales data, studied internal and external product trends and advised senior management regarding new market expansion and sales viability of new and existing products.* Managed purchasing and marketing for a domestic supply portfolio (three suppliers), and provided management input on pricing for all company products.

Sold and promoted an elite portfolio of wines to small, mid-sized and large accounts across Manhattan. Developed and implemented effective sales strategies to achieve goals for new business development, revenue growth and account profitability. Ranked among the company’s top sales representatives after building a new territory from scratch, obtaining some of the largest and most profitable accounts in the company. Recognized in 2008 for growing retail accounts 13% (including four of the company’s top 15 accounts); also credited as a high producer with $1.7 million in 2010 sales.* Made daily client visits, building relationships with store managers and negotiating agreements for preferred shelf placement, advertising space and promotional participation.* Persuaded clients to participate in promotional campaigns and display POS marketing materials; coordinated retailer, restaurant and club participation in special promotions.