Philip Zambito Email & Phone Number

Toronto, Ontario, Canada

- Provide strategic communications counsel to corporate divisions, project leads and unitmanagers- Develop communication plans and strategies that support the company’s strategic goals andpriorities- Write and edit communication materials aimed primarily at tenants and at TCHC staff whocommunicate directly with tenants- Prepare key messages, presentations, speaking notes, newsletter articles, web copy,backgrounders and other materials- Maintain good working relationships with internal and external contacts and proactivelyidentify tenant communications opportunities.- Represent Toronto Community Housing with community agencies and private sector partnersin planning and executing joint communications- Represent Toronto Community Housing interests with various stakeholders, including tenants,tenant-led organizations, community agencies, the public and the media- Monitor and measure the effectiveness of various communications tactics, messages, andapproaches- Implement and manage content and communication vehicles that promote timely, effectivetwo-way communication with tenants- Proactively work with internal stakeholders and Strategic Communications colleagues toidentify tenant communications issues and opportunities in order to prepare key messages andexecute appropriate communications strategies- Recommend strategies to minimize risk and maximize understanding of Toronto CommunityHousing’s initiatives, policies and programs- Identify opportunities to create community events that reflect and reinforce TorontoCommunity Housing’s strategic priorities- Provide event support, including by taking photos/videos for corporate products, coordinatingevent logistics, and liaising with external vendors

- Monitored daily media and the release of news reports, and legislation and briefed senior management on potential issues and/or implications for the Town of Newmarket.- Managed and maintained the Town’s Intranet for content creation.- Wrote and edited external and internal communications pieces including speeches, media releases, media advisories, copy for advertisements, briefing notes, brochures, e-newsletters, and presentations. - Liaised between media and Town of Newmarket staff in the Customer Service department, Human Resources department, Recreation and Culture department, Central York Fire Services, Public Works Services department, and Information Technology department.- Attended Newmarket Council meetings on behalf of the Corporate Communications department.- Served as a member of the Emergency Operations Centre (EOC) and Emergency Operations Team.- Liaised between elected government officials (and their office staff) and Town of Newmarket senior management.- Advised on communications with the MP and MPPs office. for joint events/ funding announcements.- Developed and executed social media strategies to meet the organizations goals and objectives and increase engagement.- Developed and implemented communications plans and strategies on Town-wide initiatives for the following departments: Customer Service, Human Resources, Recreation and Culture, Central York Fire Services, Public Works Services, and Information Technology.- Trained, mentored and supported the Communications Assistant.- Acted as the Editor-in-Chief of the Town of Newmarket’s internal newsletter- NewsMarket and led a team of staff on the internal newsletter working group.- Analyzed effectiveness of communications strategies, report on results quarterly to Members of Council and provide recommendations for optimizations in communication approaches.

- Prepare and administer a comprehensive communications plan for Newmarket’s 2018 Municipal Election.- Development and delivery of a community awareness program to educate residents about Newmarket’s new electronic voting platform.- Perform public outreach and education campaigns for candidates, third party advertisers, the media, and voters; on internet and telephone voting in Newmarket.- Establish and implement a social media/ digital media strategy for the 2018 Municipal Election, including the development of election-specific content for the election microsite, Twitter, and Facebook.- Proactively monitor and respond to queries that are received via all communications outlets and develop communication strategies to offset or mitigate misinformation or negative trends.- Act as the main point of contact for all media queries related to Newmarket’s Municipal Election.- Produce internal and external communication material including presentations, briefing notes, fact sheets, copy for advertisements, newsletters, and web content for the Municipal Election.- Provide advice, and create key messages to support and assist the Returning Officer with responding to queries that require a response.- Analyze effectiveness of communications strategies by measuring KPIs and analytics by setting SMART goals to gauge the success of my communications plan, report on results, and provide recommendations for optimization in communication approaches.- Ensure all expenditures related to marketing and communications remain within the $30,000 budget allotted to Newmarket’s Municipal Election.

- Monitored daily media and the release of news reports, and legislation and briefed senior management on potential issues and/or implications for the Town of Newmarket.- Wrote and edited external and internal communications pieces including speeches, media releases, media advisories, copy for advertisements, briefing notes, brochures, e-newsletters, and presentations. - Managed, compiled, wrote and edited Newmarket’s weekly full-page advertisement in the local newspaper.- Coordinated, planned and executed internal employee events on behalf of the Executive Offices (CAO) including mid-year and year-end Town Halls.- Identified opportunities for earned media and followed through from pitching to evaluation, by setting SMART goals to gauge the success of my communications plan, report on results, and provide recommendations for optimization in communication approaches.- Organized media events such as official openings and photo opportunities with Members of Council.- Liaised between media and Town of Newmarket staff in the Legislative Services department, Recreation and Culture department, and Central York Fire Services (CYFS).- Attended Newmarket Council meetings on behalf of the Corporate Communications department.- Served as a member of the Emergency Operations Centre (EOC) and Emergency Operations Team.- Liaised between elected government officials (and their office staff) and Town of Newmarket senior management.- Developed and implemented communications plans and strategies for the Legislative Services department, Recreation and Culture department, and Central York Fire Services on Town-wide initiatives.- Advised on communications with the MP and MPPs office for joint events/ announcements.- Coordinated social media campaigns for Facebook, Twitter, and Instagram on all of my portfolio initiatives.

- Wrote and edited external and internal communications pieces including media releases, media advisories, and e-newsletters. - Wrote and edited website content for the Town’s corporate website, the intranet - Town Central, and promotional materials.- Assisted with event planning, media monitoring, and social media efforts.

- Served customers promptly, courteously and responsibly - Responsibilities include unloading trucks; handling stock; and operating computerized cash registers. Physical tasks include repetitive moving and lifting of bottles varying in weight, and lifting cases. - Customer engagement, sharing product knowledge and providing a best in class Customer Experience- Assisted with receiving of inventory, stock replenishment and maintaining Customer Ready Standards

Postgraduate Certificate, Corporate Communications

Activities and Societies: Section Representative of the Corporate Communications Student Council

Bachelor Of Arts (Ba) Honours, Geography And Sociology

Activities and Societies: York University Orientation Leader for Calumet College. Participant of York University’s Leadership Conference..

Education record