AMES Australasia is the home of some of the most trusted and iconic brands in the garden and hardware industry, such as Cyclone, Hills, Nylex, Northcote Pottery, Kelso and Westmix.

AG Pulie has provided high quality machinery and hand tools to the wet trades industries (specialising in concreting) for 65 years.In this role, I was responsible for sales operations and providing sales team leadership for national sales/account managers and major agencies/ partners across various markets. I also manage a large portfolio of major national accounts, working closely with them to ensure broad ranging national exposure of AG Puli’s products and market growth through increased ranging and marketing activity.Role includes:▬▬▬▬▬▬► Sales operations► Team leadership (national sales/account managers)► Partnership/agency leadership► Recruitment, training, coaching, mentoring, performance management - in-house and external teams► KPI/sales target achievement► Key account management for a portfolio of national major accounts► Product ranging, marketing and business development activities at major client accounts► Marketing strategy and campaign planning – e.g. new product deals, website maintenance, merchandising, social media, and new marketing collateral and product fact sheets► National sales budget responsibility► Stock management and forecasting► Sales analysis and reporting► Customer satisfaction and resolution of issues► Collated buying deals► Buyback/swap out strategy► New product launchesHighlights include:▬▬▬▬▬▬▬▬● Promoted from National Account Manager in Apr 2016● Instrumental in growing company revenues – more than double over four years – through a sales team restructure, new sales strategy, several unique new products, and improved processes covering service, support, sales planning, comprehensive customer mapping, marketing, and new business development● Consistently sold out of new products launched quickly and enticed larger orders for customers who missed out● Implemented a CRM system - increased sales and cut overheads● Significantly improved national exposure through marketing and regular key account contact plan

Glory Days furniture specialised in custom unique one off hand made solid timber furniture made strictly from recycled timbers. Over the four-year journey, the company grew from a hobby to employing six full time employees catering for boutique furniture buyers.In this role, I was responsible for all aspects of the business from furniture design and day to day operations, to recruitment, training and leadership of staff, sales, marketing and financial management.Role included:▬▬▬▬▬▬► Business operations► Team leadership► Recruitment, training, coaching, mentoring, and performance management of staff► Business development► Sales and marketing including website and catalogue production► Financial operations► New furniture design and production► Customer service► Quality assurance► Stock control / order of materials and supplies to ensure demand meetHighlights included:▬▬▬▬▬▬▬▬● Worked with interior designers to meet unique market needs and created new furniture designs subsequently featured in ‘Better Homes & Gardens’ and ‘Architectural Living’ magazines● Started the business from scratch and grew it from a backyard business to an extremely successful furniture manufacturing business employing six people within three years● Achieved consistent significant business growth year on year despite depressed economic climate at the time● Successfully introduced high quality ‘Australian Made’ products to an over populated import driven market

Cooper Tools is an independent American worldwide electrical products manufacturer. In this role, I managed a portfolio of major national accounts with responsibility for all customer service and support, merchandising, revenue growth, and development of product ranges in store. I successfully achieved status as Australasian Salesman of the Year in 2009 for designing and implementing a sales program that grew the category by more than 100% within six months.Role included:▬▬▬▬▬▬► Large/key national account management► New business development► Sales► Sales team training and leadership► Design and implementation of innovative in store sales strategies► Merchandising► Customer service and support► Product ranging (in store)► Buying strategies► New product development / introduction to storesHighlights included:▬▬▬▬▬▬▬▬● Solely created an ‘End Bay Program’ to provide Cooper with front of store positioning - included the design and development of training and an employee handbook, with presentations to store and internal staff and a resulting increase to both brand awareness and sales volume / value● Planned and delivered sales team strategies at store level; and provided store staff and internal training● Increased products featured in key accounts’ national catalogues by working with buyers and ensuring management understood and appreciated the high importance of catalogue exposure● Created and implemented new buying strategies to secure new market categories nationally

Stanley Australia is a leading global manufacturer of hand tools, power tools and related accessories, and a flagship brand of the wider Stanley Black & Decker Corporation.In this role, I was responsible for developing and executing sales strategies to maintain and grow a large territory of tool specialist clients. Role included:▬▬▬▬▬▬► Sales management► Team leadership► New business development► Opportunity identification / development► Customer acquisition ► Customer retention ► Market share growth► Sales target achievementHighlights included:▬▬▬▬▬▬▬▬▬● Increased market share across several categories - automotive, construction and engineering● Grew in store ranges and eroded competitors’ products ● Maintained 118% average sales target achievement each quarter and achieved top sales three quarters in a row● Attended and demonstrated at field days to ensure target market awareness of existing and new products● Adapted quickly to Stanley’s internal changes, going from channel based account market to territory