For 25+ years, I've been honing my craft in B2B marketing and media. From go-to-market strategy development, client consulting, budget sizing. media planning all the way through execution and data analytics and reporting, I've strived to help lead the charge in the evolution of B2B marketing and what it means to truly deliver brand to bottom line results for my clients and partners. My true passion is being able to connect with clients, learning and integrating with their businesses and their ways of working, and helping guide them as they look to communicate their offering in the world in impactful, innovative, and unforgettable ways. Being able to consult clients, sharing my expertise from years within the B2B universe, collecting and interpreting and being guided by the data we collect, while nurturing and learning new ideas and ways of working from both my teams as well as my media vendor partners invigorates me and keeps me excited every single day. I love the intellectual challenge of being able to find and target the niche of the niche of the niche audiences that B2B requires, and have had the greatest honor to work with clients across almost every vertical and industry imaginable. I have a particular passion for ABM/ABX, having been applying their tactics for my clients since long before they became the acronyms they are today. I have equal joys for working on large budget brand campaigns that work to capture the attention of wider audiences, and building surgically tailored demand programs that directly contribute to a company's bottom line. In short, I love B2B - I love the challenge, I love the myriad of ways technology has enhanced our abilities to reach and influence audiences, I love the ability to be able to find and identify the smallest of audiences and reach them with the scale and impact that my client's message truly deserves.