Professional SummaryI have worked for Ted Baker since leaving University and have progressed through the business from being an Intern to become Principal Menswear Designer and then on to my current position of Product Manager for all licensed products. In these roles I have gained extensive knowledge of product design across multiple product categories and have a proven track record for creating commercially successful and relevant designs for a global brand.My approach to design is focussed on understanding the factors that motivate customers to engage with a brand. Taking successful products and elevating them further by introducing and establishing unique details which over time become recognisable as the brand aesthetic.Work History2019 to current - Product Manager Licence Products I am responsible for aligning the design output of the 17 licence partners with the Ted Baker aesthetic, including two mens formal wear partners and childrenswear. I manage the relationships between the brand and the partners using structured range planning and a product pyramids to create a balanced range that is both commercial and protects our brand integrity. Other product categories include mens underwear, ladies nightwear, mens and ladies fragrance, eyewear both sun and optical, watches mens and womens , luggage and home (which includes bedding, rugs and wallpaper).20013-19 Senior Designer Shirting / Principal DesignerResponsible for the design of shirting, trousers, denim and shorts categories. Established product direction, conceived the details synonymous with the Ted Baker brand and made fabric selections to build a balanced collection. Working collaboratively with buying and sales teams to create collections which were both commercial and innovative. Initiated a wearer trial program to get closer to the customer experience based on the principle that a positive customer experience establishes a repeat customer base. 2010-13 Designer - Jersey Products Responsible for the design of the Jersey Product Category for Ted Baker which straddled both the casual jeans and more formal mainline collections. Communicated the designs to the factories and then monitored their development to ensure that the Salesman Samples were interpreted correctly to the design vision and arrived in time.