 Developed and implemented strategy which revealed spend capture opportunities for B2B card products. Lead internal and external resources to develop internal and external communications materials to enable revenue to growth.  Tested direct marketing approach to increase acquisition channels and increase customer reach.

 Lead team to develop and implement a strategy to improve performance of product information management tools used by the sales and account management staff. Developed and conducted internal and external knowledge management research to define POA tools strategy and create compelling investment request that was funded and reduced the number of tools.

 Lead team of product managers to significantly grow portfolio of Premium Corporate Cards, Meetings Corporate Card, Telecom. Managed external market research and consulting resources to gather quantitative and qualitative customer feedback to determine value proposition gaps, negotiate and secure new benefits. Managed creative agencies to develop acquisition dynamic direct mail campaigns and client and Card member newsletters.  Created and launched an outbound relationship selling channel to grow revenue and improve client service. Collaborated with Operations and Technology resources to develop and deploy a new account set-up platform that dramatically reduced cycle time.

 Conducted product postioning assessment which revealed issues in market place positioning. Secured support to reposition offering and developed new client presentations, field communications and training materials. Led and managed external agencies to conduct a brand assessment and develop brand architecture for over 150 traditional and online products and services. Re-designed the layout and content for the Corporate Card on the Corporate Services website.

 Led technology team to design and implement a travel and entertainment multi-application smart card issuance process. Developed a customer service platform that met and exceeded performance targets. Developed and implemented internal training materials and external customer communications.

 Created and managed a cross-functional project plan, established project success measures, contingency plans, team and senior management updates, and team recognition efforts.  Formed and managed new product development Client and Field Advisory boards to validate customer needs and product development strategies.

 Developed and distributed monthly performance reports, quarterly analysis of customer attrition drivers, and annually evaluated Amex penetration of Fortune 500 companies for senior management.