Phillipa W. Email & Phone Number

Seattle, Wa, Us

Greater Seattle Area

Seattle, Washington, United States

Managed an agile team of ecommerce experts in a fully integrated, interdisciplinary Fortune 200 client partnership. I lead planning, strategy and management of a $10-$50 M digital media budget, including testing plans, data analytics and content optimizations. Drove YoY channel growth for this brand significantly above their top competitors and the overall category for back-to-back years. Made significant gains in EBIDTA for back-to-back years through catalog LTV profitability and growth analysis, media mix modeling and consistent acquisition cost reduction. This was all accomplished by partnering with my staff and the brand's c-suite leaders and directors to ensure our leading-edge omni-channel strategies and analysis were well communicated, understood and supported. This fully unlocked the Amazon channel growth available to this brand, as we secured the proper consideration within an omni-channel context and earned the appropriate priority and resources to fully support.

Greater Seattle Area

Greater Seattle Area

Doubled as a product manager, managing the product development of Ideoclick's proprietary marketing dashboard and automation toolsWrote enhanced automation logic, designed improved user experiences through wire-framing, bug testing, and triage, and worked with the executive team and top clients to build our 2019 feature development road-map.

Seattle, Washington

Built and managed digital ecommerce marketing strategies for dozens of brands; ranging from established fortune 500 companies with diverse brand segments, categories and thousands of managed products; to eager start-ups with one or two promising products looking to make a name for themselves.Brought in $50+ million in ad-attributed sales for my clients, primarily through the direct creation and management of their sponsored ad and programmatic display ad campaigns and strategies.Through my experiences in Amazon eCommerce marketing and operations, brick and mortar retail sales, and diverse agency client services, I gained an in-depth knowledge of dozens of product categories; encompassing much of the consumer product goods, fashion and electronics categories.

Greater Seattle Area

Greater Seattle Area

Maven Software Corp was a five-person mobile-app startup that was launching its first premiere mobile-app, Maven. Maven enabled you to discover, join and do group activities with qualified instructors nearby. It has since pivoted to a racket sports match-making app called MatchPoint.My role as a contracted product manager on a 5 person team was all-encompassing and included: branding, product feature development, event marketing, feature and bug testing, market research, and website design to ensure a successful initial launch to both iOS and Android app stores.

Greater Seattle Area

In addition to site merchandising and marketing, I was responsible for vendor strategy and negotiation, inventory management, forecast generation, new product launch strategy, pricing, and conducting click-stream data analysis to identify growth opportunities for the vendor and Amazon.ca for 15 of the industry’s top 20 video game brands.Between my top 10 clients, I drove a YoY revenue growth 3700 BPS above our segment growth goal.

Richland/Kennewick/Pasco, Washington Area

Managed and led a team of 20+ customer service associates averaging 5% below KPI goals to an average of 20% above KPI goalsRolled out network-wide program improvements to generate an annual savings of $750k+, including a multi-organization process improvement summit I organized and led focusing on the largest lean 6 sigma customer experience opportunities for Amazon.caDeveloped customer service program support operations first-hand, for the public launch of Amazon Logistics in Toronto and Vancouver CanadaOrganized international expansion assignments to support new global team launches, and mentored new customer service managers for the peak season

Tucson, Arizona

Tucson, Arizona Area

Flagstaff, Arizona Area

Cpd Certified Professional Certificate, Sustainable Supply Chain Management

Taken through the Institute of Sustainability Management - I gained knowledge, skills, and tools to create resilient, efficient.

Bachelor Of Science Business Administration (Bsba), Marketing

Activities and Societies: VP of Eller Professional Sales Club - Competitions and Sales Training

Bachelor Of Science (Bs), Photography In Communications, Business Minor