☑ Phillip Adcock Cmrs

☑ Phillip Adcock Cmrs Email and Phone Number

Co-Founder @ Creative Test
Lichfield, GB
☑ Phillip Adcock Cmrs's Location
Lichfield, England, United Kingdom, United Kingdom
☑ Phillip Adcock Cmrs's Contact Details

☑ Phillip Adcock Cmrs work email

☑ Phillip Adcock Cmrs personal email

n/a
About ☑ Phillip Adcock Cmrs

In the challenging world of retail, break free from shopper & shopping frustrations. Unlock the power of Behavioural Science & transform your brand with Psychology-based insights.Knowing how your customers think & make decisions greatly helps you engage with them more effectively.Decluttering:In today's crowded marketplace, standing out is a constant struggle. Applying Shopper Psychology helps your brand shine amidst the clutter. Using Behavioural Science guarantees your products capture more of the attention they deserve.Enhancing Price Perceptions:Price perception can make or break a sale. Applying shopper psychology enables you to reshape how shoppers perceive prices and special offers. Move away from the pain of margin erosion towards a more profitable pricing strategy.Shopper-Oriented Category Management:Category management often feels like a never-ending puzzle. When you infuse proven Behavioural Science into your category management you start to make your categories truly shopper oriented. Say goodbye to the frustration of underperforming categories & hello to a much better shopping experience for your customers.Effective Packaging Designs:Packaging is your silent salesperson on the shelf. Applying Behavioural Science to packaging designs, transforms them into powerful communication tools. Bid farewell to ineffective packaging that fails to connect with shoppers & embrace psychologically 'loaded' packaging that drives engagement and sales.Maximizing Shopper Marketing Initiatives:Shopper marketing can feel like a shot in the dark. Bringing shopper psychology into your shopper marketing initiatives, makes them work harder both in-store and online. Say farewell to vague campaigns & hello to precise, targeted strategies that resonate with shoppers.My Promise:Together, we'll navigate the intricate world of Shopper Psychology and Behavioural Science, ensuring your brand and products thrive in today's competitive landscape.Contact me today & let's address your shopper & shopping related pain points, & start to harness the power of Shopper Psychology and Behavioural Science.I've already helped 62% of leading brands & retailers. I'm extremely solutions-focused, easy to communicate with, & uncomplicated, which makes your job easier.Contact me now via: E: pa@adcocksolutions.comT: +44 1543 416131M: +44 7960 109876W: www.adcocksolutions.com

☑ Phillip Adcock Cmrs's Current Company Details
Creative Test

Creative Test

View
Co-Founder
Lichfield, GB
Website:
creativetest.uk
Employees:
2
☑ Phillip Adcock Cmrs Work Experience Details
  • Creative Test
    Co-Founder
    Creative Test
    Lichfield, Gb
  • Adcock Solutions Limited
    Behavioural Science Expert, Shopper Consultant, & Published Author
    Adcock Solutions Limited Sep 2019 - Present
    Lichfield, United Kingdom
    Imagine the difference it could make to your brand or product if you understood the mindset of your consumers and shoppers. How empowering it would be to harness that knowledge to provide more positive and engaging customer experiences. With me, you can! I use behavioural science to improve customer experiences, helping to make things better for businesses, brands & consumers. You know your brand, I know your shopper. Between us, we can optimise your shopper, consumer and customer experience.Email me on pa@adcocksolutions.com or call me on 07960 109876.Find out more over on my website at www.adcocksolutions.com
  • Recommend
    Director & Chief Behavioural Scientist
    Recommend Mar 2018 - Present
    Understanding the minds of consumers and shoppers has been my passion for 25 years. During that time, I've helped 62% of the leading brands and retailers make their products easier for shoppers to want, engage with and buy.My key responsibility as part of Recommend is to guide and advise their clients towards the most effective strategies for creating effective behaviour change both in-store and digitally.
  • The Viral Group
    Non Executive Director
    The Viral Group Jun 2020 - Present
  • Shopping Behaviour Xplained Ltd
    Chief Executive Officer
    Shopping Behaviour Xplained Ltd May 1999 - Sep 2019
    Lichfield, Staffordshire Uk
    Do you want to build a genuine understanding of the shoppers interacting with your brand? Would you benefit from our expert knowledge and meaningful data? We improve business results for retailers of all sizes through using behavioural science to improve shopper satisfaction & brand performance. We utilise specially designed, cutting edge, Shopper Research tools to give you both knowledge and insight regarding what shoppers really want, both in-store and online.Transform shopper perceptions of your brand and become the more preferred choice for more people, more often. Bring the shopper into the very heart of your retail marketing, merchandising and category management. We report what happens in-store & why, so that you can optimise the shopping experience for consumers.
  • Comet
    Merchandising Development Manager | Marketing Management | Display Design | Market Intelligence
    Comet Apr 1995 - Aug 1998
    Rickmansworth
    An electrical retail chain, Comet Group sold consumer electronics and white goods along with related products and services, and pioneered the concept of the out-of-town discount warehouse in the UK.✔ Led development of new store, departments and display initiatives.✔ Helped restore the company to profitability during my tenure.✔ Refocused management from product features to customer experience.
  • Oakley Young Associates Ltd
    Account Director | Merchandising | Marketing Intelligence | Customer Insight | Customer Acquisition
    Oakley Young Associates Ltd 1990 - 1995
    Leicester, Uk
    During my time at Oakley Young Associates, a marketing and design consultancy for brand product and retail needs, including point of sale design and manufacture, I used shopper understanding to sell the design and production of POP and other retail display furniture.✔ Masterminded development of a display solution that increased sales by 350% over a measured 6 week period.✔ Significantly increased new accounts. ✔ Oversaw design, development and roll-out of highly successful display solutions.

☑ Phillip Adcock Cmrs Skills

Shopper Marketing Customer Insight Consumer Behaviour Merchandising Market Research Fmcg Management Business Insights Retail Marketing Research Consumer Insight Focus Groups Advertising Research Quantitative Research Segmentation Primary Research Insight Generation Category Insights Analytics Strategy Brand Equity Categorization Brand Loyalty Marketing Strategy Market Intelligence Brand Architecture Ethnography Survey Design Business Strategy Marketing Communications Marketing Customer Acquisition Strategic Brand Consulting Entrepreneurship Shopper Research Shopping Behaviour Shopper Insights Online Shopping Shopper Brand Management Trade Marketing Marketing Management Sales Public Speaking Consumer Behavior Fast Moving Consumer Goods

☑ Phillip Adcock Cmrs Education Details

Frequently Asked Questions about ☑ Phillip Adcock Cmrs

What company does ☑ Phillip Adcock Cmrs work for?

☑ Phillip Adcock Cmrs works for Creative Test

What is ☑ Phillip Adcock Cmrs's role at the current company?

☑ Phillip Adcock Cmrs's current role is Co-Founder.

What is ☑ Phillip Adcock Cmrs's email address?

☑ Phillip Adcock Cmrs's email address is pa****@****bxl.com

What schools did ☑ Phillip Adcock Cmrs attend?

☑ Phillip Adcock Cmrs attended The King’s School, Worcester.

What are some of ☑ Phillip Adcock Cmrs's interests?

☑ Phillip Adcock Cmrs has interest in Animal Welfare, Environment.

What skills is ☑ Phillip Adcock Cmrs known for?

☑ Phillip Adcock Cmrs has skills like Shopper Marketing, Customer Insight, Consumer Behaviour, Merchandising, Market Research, Fmcg, Management, Business Insights, Retail, Marketing Research, Consumer Insight, Focus Groups.

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