Creative Test

Creative Test uses behavioural science and psychology to predict how shoppers will see, engage with, and respond to marketing and design. By forecasting key factors like attention, emotion, fluency, and brand recognition, Creative Test provides brands with powerful insights into how effectively their designs communicate. Our AI-driven approach identifies strengths and weaknesses, offering clear, actionable recommendations to enhance engagement and impact. Whether refining packaging, point-of-sale materials, or advertising, Creative Test ensures marketing is optimised to capture attention, evoke the right emotions, and drive shopper behaviour, helping brands create designs that truly connect and communicate effectively with the human brain. Smarter, science-backed marketing that enhances shopper engagement and drives conversions. for enquiries contact mark@creativetest.uk