Phillip Wang Email & Phone Number

Shanghai, China

Driving revenue growth and digital transformation across South East Asia, Greater China, and Korea.

Shanghai, China

Led team of specialists to improve web product experience and profitability from research and growth sprints to experimentation.Analytics and Experimentation:• Led strategy, roadmap, research/design sprints for product soft launch experimentation in 3 global regions to successfully hard launch• Led team to grow digital annual revenue by an estimated $680k through analytics-driven site optimisation and strategic testing; lifted CVR and RPV by 34% and 48% YoY, respectively • Shipped core merchandising component tested to statistically significantly improve AOV by 20%; now validating across global markets• Guided and executed analytics research framework for website redesign; identified shortfall in key revenue drivers and iteratively optimised to surpass 2Y performanceTeam Leadership:• Coached team through weekly 1:1s and bimonthly reviews to address workplace blockers, facilitate cross-team collaboration, and understand career aspirations • Fostered a culture of feedback and continuous learning through experimental design critiques, project post-mortems, clinics; solidifying process structures and operational excellence Strategic Alignment:• Planned strategic quarterly optimisation roadmap for three regional markets; continuously leveraged data to guide priorities and set team direction towards quantifiable goals• Advanced test program management through vision documentation, SOPs, and introducing measures like test velocity, win rate, and estimated annual return• Initiated cross-functional alignment through RACI matrix, closely collaborating with Research, Customer Experience Optimisation, Web Product Management, eCommerce, Media, and Digital Enablement

Shanghai, China

Kaspersky is the world’s largest privately-held vendor of cybersecurity solutions. For 25 years, we've made it our mission to secure the world from cyberthreats. Spearhead the strategy and management of optimisation projects across regional websites and channels with the aim of digital business growth.Product-led Growth:• Increased net trial user acquisition by 19% and increased prospect preference for highest-value/priced product trial downloads by 33% through trial page optimisation and testing• Supported validation of product trial opt-out (credit card wall) scenarios to 8 markets; saw significant double-digit average trial-to-paid conversion rate growth• Leveraged UX analytics to evaluate experience painpoints; identified browsing patterns on product comparison tables that influenced the selection of products presented to consumersStakeholder Management:• Led team presentations in regional APAC Digital monthly meetings; including stakeholders on experimentation insights and results, collaboration opportunities, and future roadmapProject Management:• Selected to establish vision, deliverables, and stakeholder-aligned timeline for slipping lighthouse project; restoring team direction, momentum, and executing within time• Optimised department processes: improved cross-team collaboration, efficiency, knowledge repository, and roadmap management through initiated upgrades to JIRA system setup

Shanghai, China

fifty-five is Europe’s leading data company created by the former CEO and senior management team of Google Southern Europe, it is part of The Brandtech Group (formerly You & Mr Jones). Clients included: Richemont (Montblanc); Shiseido Company (NARS, IPSA, SHISEIDO, Clé de Peau Beauté); Breitling; LVMH Group (BVLGARI).Analysis and Reporting:• Identified $11.5M in missed potential revenue due to inefficient conversion funnel steps• Identified break in on-site journey due to absence of product recommendations on key category pages resulting in a 9% increase in average exit rate and disrupted navigation paths• Identified poor information hierarchy on paid campaign landing pages resulting in 86% of visitors missing exclusive upsell offers• Performed daily/weekly/monthly paid campaign analysis to determine media spot health, ROI, and support the Client with site-centric performance data for media publisher negotiations • Conducted quarterly website performance report focused on conversion optimisationClient Communication:• Delivered insights through on-site presentation and Q&A to mid/senior management• Communicated business insights through clear, thoughtful data visualisations for easy comprehension • Crafted consulting style pitches/proposals on topics including Contentsquare UX analysis, O2O attribution, A/B testing with Google Optimize, audience remarketing with Google Ads, and campaign analysis with Google Analytics 360Tracking and Measurement:• Supported and led Google Analytics 360 tagging implementation projects for Brand website and WeChat Mini-Program from business requirements meetings, KPI consolidation and alignment, measurement plan definition, project coordination with Client, dev and creative teams, and technical QA/QC

Shanghai, China

italki is an online language learning marketplace connecting over 10 million learners and teachers through video chat.Analysed the customer experience to identify opportunities for product optimisation and growth. Revenue Optimisation:• Led cross-functional team to A/B/n test the homepage for a significant increase in leads and conversions• Took charge of brand’s only seasonal multi-channel acquisition/retention campaign, using behavioural personalisation to take it from stagnant growth to a double-digit percent contributor in monthly revenue• Introduced a product feature (lesson milestone dashboard), rated by users as the second most helpful feature to encourage booking and completing lessons• Managed strategy, development, and analysis for internal ads (proprietary), pop-ups (OptinMonster), and landing pages (Unbounce)• Helped define new tracking parameters for internal ads and led discussion on enhancements with Data team including attribution modelling• Collaborated with Operations on development of coupon system requirements and rules• Managed brand's first out-of-home campaign in the US, achieving triple digit growth in target segment conversionsTeamwork and Leadership:• Represented Marketing in weekly meetings with Product and Operations to advance collaborative projects, keep roadmaps in-sync, and facilitate cross-departmental communication• Handpicked to represent Marketing in a cross-departmental project to revamp the product – responsible for communicating Marketing expectations, engaging in a consultative role on product changes, and providing weekly debriefs to department managers on marketing planEmail Marketing:• Managed affiliate new user activation drip emails and Recommended Teachers and Articles retention newsletters

Taipei City, Taiwan

GWC (长城会) produces GMIC (全球移动互联网大会), Asia's largest and leading technology conference connecting business executives to build trusted relationships, share insights, and collaborate.Managed market entry strategy and promotions for the Global Mobile Internet Conference (GMIC).Event Marketing:• Secured 25% of sponsorships including top sponsor (SoftLayer, now IBM Cloud), and formed first partnerships with leading industry organisations like Women Who Code and CeBIT• Managed all correspondence with conference delegates and VIPs• Organised highest earning publicity events from end-to-end; banner designs, social media and email marketing, event logistics, and event hosting/public speakingWebsite Development:• Designed and built official website from scratch using WordPress and HTML, enabled online ticket purchases, lead tracking, and call for speakers form submissions• Implemented and maintained Google Analytics, e-ticket platform, and an email lead-gen formEmail Marketing:• Created, planned, and sequenced regular email campaigns to stay top-of-mind with upcoming events, early bird offers, sponsor/partner promotions, and abandoned cart emails• Sent post-event email surveys to better understand audience personas, brand perception, and create better segmented recipient listsCopywriting:• Wrote all English marketing collateral; website content, event brochures, email copy, etc. • Produced accurate Chinese to English translations consistent with brand voice

Taipei City, Taiwan

• Helped a third of assigned pupils progress to a mainstream curriculum by end of academic year• Wrote daily progress reports and coordinated with the team for bimonthly parent meetings• Produced/adapted lesson materials to meet the needs of students with learning difficulties and actively supported endeavours• Maintained supervision and support among students on school premises and on school outings

Executive Mba, Master Of Business Administration And Management, General

Activities and Societies: Quantic Entrepreneurs Club• Recipient of the 'Hyperion Award for Entrepreneurs' scholarship. • Concentrations.

Bachelor Of Arts, International Relations With Mandarin Chinese, 1St Class Honours With Distinction In Spoken Mandarin

Activities and Societies: International Relations Society; Taekwondo Club; German• Overseas Study Diploma: 1 academic year on full.

Huayu Enrichment Scholarship, Mandarin Chinese, Tocfl Level 4

Activities and Societies: Chinese Calligraphy Class; Taekwondo Club

Confucius Institute Scholarship, Mandarin Chinese, Hsk Level 5

Activities and Societies: Chinese Calligraphy Class